Sales Truth cover art

Sales Truth

Debunk the Myths. Apply Powerful Principles. Win More New Sales.

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Sales Truth

By: Mike Weinberg, Anthony Iannarino - foreword
Narrated by: Mark Smeby, Gabe Wicks - foreword
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About this listen

Become a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you want.

Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to show up in your inbox? Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question their proclamation that everything in sales has changed?

The one constant in the world of sales is the noise from self-titled experts and thought leaders informing you of the latest tools, tricks, and strategies that you should utilize. However, ironically, the more modern solutions you adopt, the harder it is to get results.

Bestselling author and sales expert Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more new sales.

In Sales Truth, Weinberg shares some of the truths you’ll learn including:

  • Many self-proclaimed sales experts lack clients, credibility, and a track record of helping sellers achieve breakthrough results.
  • The number of “likes” a sales improvement article receives is often inversely proportional to its accuracy or helpfulness to?a seller or sales team.
  • What has worked exceedingly well in sales and sales management for the past couple of decades is still the (not so) secret to sales success today.

Look no further than Weinberg’s powerful principles and proven strategies to help you become a professional sales master and create more new sales opportunities.

©2019 Mike Weinberg (P)2019 HarperCollins Leadership
Marketing Mentoring & Coaching Sales & Selling Time Management & Productivity Business Career
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Critic reviews

"Bold. Blunt. Truth. Mike will disrupt your thinking and challenge you with simple sales solutions as only he can. Proceed with caution - powerful insights on every page."--Mark Hunter, author of High-Profit Prospecting

"It is rare that a book speaks a truth so strongly and so clearly that it defines an era. #SalesTruth is that book. Weinberg tells the #SalesTruth in his blunt, inimitable style, delivered with a sense of humor, and heavy on the practical, tactical approach that is his trademark."--Anthony Iannarino, author of Eat Their Lunch: Winning Customers Away from Your Competition

"You likely have never before gasped while reading a sales book, so brace yourself for some real, honest, potentially painful, truths including a debunking of my personal favorite sales myth that 'everything has changed.' You will be a better salesperson and sales leader after implementing these #SalesTruths. Do yourself a favor and read this book now."--Andrea Waltz, coauthor of Go for No!

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The truth is basic sales principles still matter.

Quite basic and common sense. Can't be compared with Gap Selling or Joel Blunt books.

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Too Heavy on What Not to Do

I really found this very difficult to get through. It started well. I enjoyed the first section "The #Truth About 'Experts'" - because indeed, it seems everyone is an expert these days and there were plenty of home-truths delivered on why most of them have got it wrong and where some of them have got it right.

But then it all went down hill.

It was overwhelmingly negative and vitriolic. The author enjoys admonishing everyone and everything related to sales and spends an enormous amount of time dwelling on what we're all doing wrong. I get the tone of the book is supposed to be hard-hitting, confronting and challenge some sacred cows but honestly.. give it a rest.

Sales Truth mostly deals with what not do to. Very little time is spent on what to do. I guess the assumption is that by knowing what to avoid it will become clear on what to do instead?

I managed to get as far as Chapter 13 which is titled "Own Your Own Sales Process and Stay Out of the Procurement Pit" - in it Weinberg says that you don't have to follow your clients procurement process - and laments purchasing managers that have somehow convinced people to call them procurement directors and who have more power than they should. He says you need to call the shots and stick to your sales process - even if your client tells you they want to do things their way.

That's when I had to switch off.

It was an bitter swipe at procurement and while I'd love more power in my clients' buying process - Weinberg really didn't explain how to make it happen. Imagine your client releases an RFP with timelines, requirements, templates etc and you say to them, "Not so fast.. I'm not jumping through your hoops. We're going to do this my way."

It just doesn't work like that. Sure I'd love more power in my clients' buying process and I don't disagree that we can't reclaim some of the power - but Weinberg doesn't explain how in any real detail and I could see this advice completely backfiring on someone.

Most people who pick up a book on how to win more new sales are looking for help and guidance. They know something is wrong with their process. You'll finish this book feeling even worse than when you started because Weinberg will remind you over and over and over and over again, just how rotten you are at sales.

There were a few nuggets but I just didn't feel like panning for gold. Buy this only if you're a glutton for punishment.

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Overrated

Too many pages for explaining a few scattered ideas. I wonder how come it has that many good reviews. Not recommendable.

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