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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
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Summary
I took home more in a year than the CEOs of McDonald's, IKEA, Ford, Motorola, and Yahoo combined as a kid in my 20s using the $100M Offers method. It works. And it will work for you.
Not that long ago, though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?
Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, ecommerce, software, and brick and mortar.
But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales. Instead, we were able to do this one thing really well: We created offers so good, people felt stupid saying no.
Here’s exactly what this book will show you how to do:
- How to charge a lot more than you currently are
- The tiny market, big money process we use to laser focus on niche markets overflowing with cash
- The “unfair” pricing formula: How we multiplied our pricing by 100 (and got more people to say yes...for real)
- The value flip...so you never get price compared again (That’s a promise.)
- The virtuous cycle of price: Use it to outspend your competition (for good) while using your product to attract the best talent.
- How to make your product so good, prospects find a way to pay for it
- The unbeatable value equation: to make what you sell worth more than your prospects have ever received
- The delivery cube: to make delivering your products and services cost less but provide more
- The trim and stack hack: to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17m in profit on $28m in revenue in a year when I was 28 years old)
- How to enhance your offer so much, prospects buy without hesitating
- The scarcity stack: How to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you ask
- The “everyday” urgency blueprint: to get prospects to buy right now, using everyday life to create real, ethical time pressure
- Unbeatable bonuses...and watch your prospects' hesitations melt away as they begin reading their credit cards to you before you even finish!
- God-mode guarantees: So good they make anyone say yes (even people who would never normally consider buying). I’ll show you how to stack and layer all four types of guarantees together. I even give you my 13 favorite guarantees word-for-word to swipe for yourself.
- Magic naming formula to get the absolute highest response rates and conversion rates from everything you do to get new clients
- And so much more
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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What listeners say about $100M Offers
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- Amazon Customer
- 24-10-21
Unbelievably good... The real deal
This book has transformed my understanding of marketing and offers. It has helped me connect a ton of dots that previously I couldn't even with thousands spent on courses.
Don't look elsewhere. If you are serious about learning business... Please stop listening to everything else, and listen to this right now... And thank me later for saving you time.
Alex has no interest in up selling you from this book. His goal is to give you the tools to become a millionaire, otherwise you are not his ideal customer...
He literally has a vested interest in your success... He does not need to profit from you buying his products.
Which is kind of the opposite of many others who write books like these.
For this reason, this book is 100% honest straight up real information that will help you better than many business teacher's high ticket programs.
Just make sure you actually implement it, as if you had paid thousands... Because you may as well have for what is shared here.
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7 people found this helpful
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- R Devlin
- 25-09-21
This is the book my clients should read
I’m a DR copywriter and I can tell you the clients who make the most money are the ones who have realized and implemented what Alex covers in this book. Creating offers IS your business. And reading this book will make you money.
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3 people found this helpful
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- Amazon Customer
- 03-08-21
Awesome.
Packed full of insights strategies and facts from the front line of making millions.
My brain is full of ideas…
Can’t wait to implement and see which ones connect best with my market.
Boom!
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3 people found this helpful
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- Daniel Tetteh
- 03-01-23
Great for Entrepreneurs
This book provides tangible stories to back up the principles in the book. The tactics I’ve learnt will make a massive difference in my business. I would recommend to all or wanna be business owners.
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2 people found this helpful
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- AKM
- 02-01-23
Great book.
Smart and simple. Actionable. Worth downloading the book and following along for the visuals. Enjoy!
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2 people found this helpful
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- Anonymous User
- 28-08-23
This book has completely changed my life
This is the most impactful book I have read. I had am idea for a business but wasn’t sure where to start not only has Alex helped me find where to start but he has give me a great chance at success and I am forever gresrful
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1 person found this helpful
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- Shahidi Islam
- 05-01-23
I love his style
He makes the subject real easy to grasp and has a great system for making offers.
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1 person found this helpful
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- Tiamiyl
- 05-01-23
10/10 Best sales book I’ve read to date!
Fantastic book, short & straight to the point. Definitely will be reading the rest of the series!
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1 person found this helpful
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- Anonymous User
- 05-01-23
Amazing
Would definitely recommend this to anyone interested in sales and marketing, don’t look over this one
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1 person found this helpful
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- Oscar Graham Hart
- 05-01-23
Hormozi is king
I’ve listen to hundreds of hours of audiobooks and Alex’s is definitely the best. No fluff just actionable and great ideologies to apply to your life and business right away.
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1 person found this helpful
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- Amazon Customer
- 03-08-21
Money maker!
This man is a genius. It’s all you need to know. But if that’s not enough, there hasn’t been a podcast or book this man has released that hasn’t made me money or better as a business owner. Everyone should own this book. Unless of course you don’t want to increase in revenue.
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25 people found this helpful
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- Amazon Customer
- 29-09-21
Great content littered with filthy language
I would have liked this better if he did not start out dropping the f word so much, but there was still a lot of value!
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23 people found this helpful
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- Derrick Wood
- 03-08-21
Pay Attention
Alex has taken time to document how he went from barely making offers to how he started making “Grand Slam” offers that generates $100 million offers. It’s pack with action steps, bonus worksheets to help craft offers and bonus videos to help scale our offers to knock them out the park. I recommend this to anyone who wants to double their earning in less than a year. Don’t get this if you are curious, get this because you are serious about implementing what you are about to learn.
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15 people found this helpful
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- Amazon Customer
- 06-10-21
First undesirable experience at audible.
I couldn't finish this title. Can't stand the narrator. I couldn't get much after three or four chapters.
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13 people found this helpful
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- Brian Sachetta
- 05-10-21
Cool approach
I’ll pick a book like this one up every now and then to try to learn some new strategies for my business. On the whole, I’m glad I gave it a shot, as it was full of interesting insights and helpful ways of looking at marketing and sales.
I really enjoyed the author’s general business approach. He mentions how his strategy is to give away a lot of his content for free so that he makes tons of entrepreneurs successful. In turn, many of those entrepreneurs decide to work with him. He then takes the most successful of those people, invests in their companies, and makes more money than he otherwise would by charing for his content upfront. I thought that was a super novel and cool idea.
The book is filled with similar counterintuitive, yet really interesting, approaches to running a successful company. There are two reasons I’m not going five stars, however. First, you almost feel compelled to read the subsequent installments in the series; this book doesn’t stand on its own 100%. Second, some of the information in this one is high-level and, thus, a bit hard to figure out how to apply to a specific business.
That being said, I would still definitely recommend checking it out. Though I listened to it, it’s super cheap on Kindle, which makes it a no-brainer.
-Brian Sachetta
Author of “Get Out of Your Head”
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11 people found this helpful
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- James Tanner
- 03-08-21
Thank you
Offer is the most important thing. You cant outwork a bad offer. This book really explains offers.
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9 people found this helpful
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- Brett H.
- 12-10-21
Unreal
This book is as practical as you’re going to find when it comes to scaling businesses. I recommend to any business owner looking to grow their business.
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6 people found this helpful
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- Budroni
- 25-09-21
Reader bug
Book is good but because of reader I couldn’t understand a lot of sequences even if I was putting back many times.
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6 people found this helpful
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- Anonymous User
- 04-11-21
This changed my business
Practical, no-BS, and written specifically for entrepreneurs. The amount of highlights and underlines I’ve added to this book is crazy. Sent it to every entrepreneur I know
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2 people found this helpful
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- Anonymous User
- 24-08-21
Best book to read if you would like to become an entrepreneur
Real life examples of how to reach your goals. Lots of value and this book will change how you think about your goal.
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2 people found this helpful