Listen free for 30 days

  • Blue Ocean Strategy, Expanded Edition

  • How to Create Uncontested Market Space and Make the Competition Irrelevant
  • By: W. Chan Kim, Renee Mauborgne
  • Narrated by: Roger Wayne
  • Length: 8 hrs and 43 mins
  • 4.4 out of 5 stars (95 ratings)

One credit a month, good for any title to download and keep.
Unlimited listening to the Plus Catalogue - thousands of select Audible Originals, podcasts and audiobooks.
Exclusive member-only deals.
No commitment - cancel anytime.
Blue Ocean Strategy, Expanded Edition cover art

Blue Ocean Strategy, Expanded Edition

By: W. Chan Kim,Renee Mauborgne
Narrated by: Roger Wayne
Try for £0.00

£7.99 per month after 30 days. Cancel anytime.

Buy Now for £16.09

Buy Now for £16.09

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth. 

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.  

©2015 Harvard Business Publishing Corporation (P)2020 Gildan Media

What listeners say about Blue Ocean Strategy, Expanded Edition

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    60
  • 4 Stars
    24
  • 3 Stars
    7
  • 2 Stars
    1
  • 1 Stars
    3
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    43
  • 4 Stars
    22
  • 3 Stars
    6
  • 2 Stars
    1
  • 1 Stars
    3
Story
  • 4.5 out of 5 stars
  • 5 Stars
    45
  • 4 Stars
    18
  • 3 Stars
    6
  • 2 Stars
    2
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Stunning

Loved It, will recommend for any business leader wanting to expand into uncontested markets. A must read indeed.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

An insightful listen

Easy to listen to with the understandable exceptions of when diagrams are referred to.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

brilliant!

An excellent book, amazing ideas and very well explained. if you already have an existing business or are a new start up this is a must read.

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Boring repetitive stories about other companies

All this audiobook seems to be is examples of other companies that have apparently “adopted a blue ocean strategy” when they were established and have been operating before this book came into existence.

Every single chapter is at least 80% details of what other companies have done. The authors have just found companies that fit their theories, and in this day and age the book comes across as dated.

Much better business books out there

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

very instructive book,

very instructive book, it offers a great study regarding a lot of strategies that are used by many successful organizations on how to create value innovation and untapped market demand.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for James
  • James
  • 29-10-20

Profoundly Insightful

Identifies and explains in articulated detail, what separates the most successful business innovators, from businesses that also innovated but failed. Brilliant, powerful work. Several years old now, but still relevant. Considered to be required reading for any entrepreneur or business professional. Provides superior analytical framework for marketing. You simply have to read it, because your competition aready has!

8 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Gary Ragusa
  • Gary Ragusa
  • 28-01-21

Nobel framework to strategy creation and execution

Combining a few strategic elements (and some new ones) into a new cohesive approach makes it visually easier to spot value creation. Must read for any strategist, business executive and entrepreneur.

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Tim VanDuyne
  • Tim VanDuyne
  • 04-04-22

Great blueprint for entrepreneurs

Great examples of companies that have used the blue ocean strategy to differentiate their brand from the competition.

1 person found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 18-03-22

can you say blue ocean one more time?

The author must have been paid a dollar for every time he said "blue ocean" because surely he can retire after this book. Good message otherwise.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 28-07-21

an excellent book with counterintuitive insights

I really love this book because it turned my assumptions on their head regarding many of the conventional wisdoms in marketing for most companies.

it's ironic that most industry experts even in Fortune 500 would probably be against most of the strategies discussed in this book.

that said it just goes to show that there is a great deal of dogma out there and that if something is contradictory or seemingly contradicted yet probably just means we don't have the understanding we think we do about such things.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Diante brown
  • Diante brown
  • 25-11-22

A lot of new information

I loved to hear the new way of thinking for my new business. I see new ideas to add to my repertoire.

  • Overall
    2 out of 5 stars
Profile Image for George of the Jungle
  • George of the Jungle
  • 20-10-22

Thin Slice it

they went to great pains to cram 15 minutes of content into an hours long audiobook

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Don M. Mcnulty
  • Don M. Mcnulty
  • 12-10-22

Timeless Information

Many books are written to help business owners and managers stay on the cutting edge of relevancy. Few are timeless. In the future I'm sure some author will rehash and change up this information to create what they feel will be a updated version. We'll see. In the meantime even if such an attempt is made this book will be worth going through because these principles are timeless. They will hold true as long as we have a free-market society.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Dave
  • Dave
  • 07-10-22

Thank you for the read

Great reminders about choosing a business path and evaluating the options. Thank you for the great read.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 21-09-22

Great book

It expands your imagination beyond limits. Opens a perspective to another level, how to achieve blue ocean strategy!