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  • Blue Ocean Strategy, Expanded Edition

  • How to Create Uncontested Market Space and Make the Competition Irrelevant
  • By: W. Chan Kim, Renee Mauborgne
  • Narrated by: Roger Wayne
  • Length: 8 hrs and 43 mins
  • 4.4 out of 5 stars (127 ratings)

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Blue Ocean Strategy, Expanded Edition

By: W. Chan Kim, Renee Mauborgne
Narrated by: Roger Wayne
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Summary

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2015 Harvard Business Publishing Corporation (P)2020 Gildan Media

What listeners say about Blue Ocean Strategy, Expanded Edition

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Stunning

Loved It, will recommend for any business leader wanting to expand into uncontested markets. A must read indeed.

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Learn how to open new streams of revenue

I liked the book and found the insights insightful 😃 great if you're looking to learn about business strategy

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An insightful listen

Easy to listen to with the understandable exceptions of when diagrams are referred to.

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Great case studies

Really great use of case studies to bring the strategies to life and to
Illustrate how you can create your own blue ocean

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brilliant!

An excellent book, amazing ideas and very well explained. if you already have an existing business or are a new start up this is a must read.

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Great read!

Fantastic insights and formulas for blue ocean! Would recommend this to everyone in business. If you are starting or already in business this takes you on a strategic outlook.

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Disappointed

It just didn't work for me. I've listened to hundreds of audiobooks related to business, this in my top 5 of most unengaging. Far too dry in terms of writing and delivery for my taste

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history of companies

no useful information, just the ideas that people came up with. I did not learn much from this book

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Boring repetitive stories about other companies

All this audiobook seems to be is examples of other companies that have apparently “adopted a blue ocean strategy” when they were established and have been operating before this book came into existence.

Every single chapter is at least 80% details of what other companies have done. The authors have just found companies that fit their theories, and in this day and age the book comes across as dated.

Much better business books out there

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very instructive book,

very instructive book, it offers a great study regarding a lot of strategies that are used by many successful organizations on how to create value innovation and untapped market demand.

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