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  • Elite Sales Strategies

  • A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
  • By: Anthony Iannarino
  • Narrated by: Anthony Iannarino
  • Length: 6 hrs and 48 mins
  • 5.0 out of 5 stars (2 ratings)

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Summary

In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise.

This guidebook suggests putting yourself in a "one-up" position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to offer nuanced and helpful advice to companies that have put themselves in a "one-down" position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck. At its heart, this book suggests you find the advantages that you can provide that will, in turn, help your client become "one-up" themselves in their own field and ensure they achieve the better results they need. In addition, Elite Sales Strategies provides listeners with: a step-by-step approach for how to become "one-up" yourself and what you provide to your clients; a healthy analysis of what makes a person or a company "one-down" and tips on how to course correct; strategies, tactics, and talk tracks that will provide you with what you need to become "one-up"; and terminology and vocabulary so that you can approach your client with tact and decorum while still addressing the weaknesses of their system.

©2022 Anthony Iannarino (P)2022 Ascent Audio

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  • Jordan Frandsen
  • 08-08-22

A New Era of Professional Sales

This book is a must read for anyone looking to grow in professional B2B sales.
Learning why most sales reps are 1 down and why there’s that negative stigma about them was a strong first step.
Then learning about getting into the 1 up position and actually do sales the way they’re supposed to be done was eye opening!
I’ll be coming back to this book again and again.

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  • Amazon Customer
  • 28-07-22

Great read for any Sales Professional!

Highly recommend for any new or veteran sales professional. Great read to get motivated and get “one up” on your competitors! Knowledge is power!

1 person found this helpful

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  • Amazon Customer
  • 18-07-22

Great Insights

Anyone in the B2B sales ecosystem should read this book. Great perspective on how to remain relevant in a world where buyers prefer less engagement from sales people.

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  • Marc Sierra
  • 07-07-22

Another great Anthony Iannorino book!

I’ve been reading and following along with Anthony Iannorino’s sales strategies since I got into sales in 2016. Each book has provided enormous insights and has made me a more valuable partner to my clients. This book gives you more ways to create value and to help you and your clients get better. Another 5 star book from Iannorino!

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  • Hermanubis
  • 29-06-22

That was painful, yet good content.

Holy molly, this book would raise Crowley out of his death bed. Great insights, the delivery was painful thou, coffee goes a long way,regardless of sophisticated the industry gets, sales success still relies on energy transfer.

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  • Alison Vannest
  • 14-06-22

Great Book - A MUST Read!

This is a great book for any person or business owner who wants to understand today's sales environment!

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  • Ed Risi
  • 12-09-22

Iannarino does it again!

Being at the top of your game means knowing that there is more to learn. This book has provided me with plenty of that.
Deliver insight and learn more about your customer's business then they know.