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  • Combo Prospecting

  • The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
  • By: Tony J. Hughes
  • Narrated by: Simon Mattacks
  • Length: 8 hrs and 6 mins
  • 4.6 out of 5 stars (23 ratings)

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Combo Prospecting

By: Tony J. Hughes
Narrated by: Simon Mattacks
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Summary

Unleash a killer combination of old and new sales strategies.

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?

Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today's new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to:

  • Do deep-dive research into social
  • Locate leverage points that matter
  • Secure decision-maker meetings
  • Earn executive engagement
  • Build a knockout, online brand
  • Nurture a network that helps you thrive
  • Profit from referrals
  • Publish insights that set you apart and steer the agenda
  • Employ an efficient, lethal library of scripts and templates
  • And much, much more

Want to wildly exceed your quota? Combo Prospecting is a potent playbook that will pack your pipeline and turn you into a selling champ.

©2018 Tony J. Hughes (P)2017 Brilliance Publishing, Inc., all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York

What listeners say about Combo Prospecting

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    5 out of 5 stars

Amazing book on new business sales

Awesome book, engaging, easy to listen to and loads of amazing content for anyone who wants to quickly get better at b2b selling. 5 stars!

1 person found this helpful

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  • Amazon Customer
  • 04-04-18

Excellent Book

Would you consider the audio edition of Combo Prospecting to be better than the print version?

Did not read the print version.

What was one of the most memorable moments of Combo Prospecting?

Using the "one-two" punch and the fact that the phone is still relevant.

Which character – as performed by Simon Mattacks – was your favorite?

NA

Was this a book you wanted to listen to all in one sitting?

I listened to most of it on a 7 hour road trip.

Any additional comments?

Excellent book and content. It de-mystifies the sales process and is a great guide for sales success.

2 people found this helpful

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  • Andrew Cooke
  • 23-05-19

Some gems in here, but don't expect coherence

I love Tony's work, and the core of this audio book is excellent. The performance is fine too. However the writing style is challenging to listen to. The back-to-back metaphors and verbal cliches make me cringe. The content feels like it was compiled from a bunch of blog posts so there is a lot of repetition, and a lack of structure. My advice? Get the physical book so you can bookmark the key bits and skim over the chaff.

1 person found this helpful

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  • Amazon Customer
  • 21-03-19

A book perfect for the current world

The narration is excellent, extremely good book
I liked the insights and look forward to implementing the actions

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  • Tom Carroll
  • 24-02-18

Helpful, Current New Business Prospecting Read

I've been in sales for over 20 years and this book was well worth the time to read. It is very current and gives helpful, specific tactics to use for successful prospecting, including technology suggestions and communication strategies. Great book!

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  • Thalicia Dillon
  • 25-12-21

Loved!

This is one of my favorite books! It was informative and intriguing!!!! Now I am purchasing the hard copy because I see the value in combining both. Definitely worth the Pennie’s!!

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  • EW
  • 18-04-21

Old School Selling Tactics for the Digital World

This is a phenomenal Audible. It helps to bridge the gap between old school selling and social selling.

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  • S. Hofmans
  • 17-04-21

great book

basically, do whatever it takes, do what others won't, and you will succeed wildly in prospecting.

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  • Omri Blit
  • 02-04-21

great info

its a wealth of knowledge although it DOES get a little repetitive. could be shorter by half an hour to an hour

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  • Anonymous User
  • 19-12-20

Best sales book

Best sales book I've read/listened to. I've read/listened to about a dozen and of course the classic. Very comprehensive.

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  • Chris Quinn
  • 03-10-20

On Point

👉Great read for anyone that’s serious about sharpening the saw and becoming an elite sales athletes -must read.🙏
In addition to so many pearls of knowledge he also shares other books that you need to read.
✅👍🎯