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Loved cover art

Loved

By: Martina Lauchengco
Narrated by: Martina Lauchengco
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Summary

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story. Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision. 

The third book in the bestselling series including Inspired and Empowered, from Silicon Valley Product Group, Loved distills decades of lessons gleaned from working with hundreds of companies to show you: the centrality of product marketing to any product's success; the key skills and actions required to do it well; the four foundational principles of product marketing and how to implement them; how to hire, lead, and organize product marketing; how product marketers optimize crucial collaboration with other functions; and tools and agile marketing practices that help simplify and elevate product marketing.

©2022 John Wiley & Sons, Inc. (P)2022 Ascent Audio

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Missing accompanying PDF!

I don’t understand why so many audiobooks don’t get around to adding a pdf with the visual content!

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Great content but missing the PDF

To the point, context and relevant examples given = great! just a shame about the canvases

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Interesting for someone working in smaller company

Product Marketing is useful in big corporations, so this book gives an insight into what is happening in scenarios that allow specialized people. Lots of stories, some "recipes".

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As PM

Great title, even if you are a Product Manager or P. Owner, the book gives great insight to P. Marketing in general. The author narrated it very professionally as well.

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