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  • The Mom Test

  • How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
  • By: Rob Fitzpatrick
  • Narrated by: Rob Fitzpatrick
  • Length: 3 hrs and 50 mins
  • 4.8 out of 5 stars (399 ratings)

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The Mom Test cover art

The Mom Test

By: Rob Fitzpatrick
Narrated by: Rob Fitzpatrick
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Summary

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd

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absolute gold

I LOVED IT!
The author is a great guy with vast experience that is in the book.
He reads marvelously, sometimes getting a little bit off the track of written text, which greatly improved the pleasure of listening.
Out of more than 30 audible books I enjoyed LISTENING to this was the most natural and pleasing experience.
Thanks a lot, Rob!

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excellent

excellent info and narration style was great, excellent info and narration style was great, excellent info and narration style was great

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A must read

A must read for every entrepreneur or anyone working with customers. The book should be taught in schools.

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Essential if you’re building something new

I run a team building company and I’m looking at creating new products to do with sustainability, I knew I needed to do customer research and this book was exactly what I needed it. Problem is exactly what he’s talking about and the river is this an easy to digest format. Essential business listening imo.

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An impactful fast read

Great book with high impact. Guiding you step by step on having great customer conversations. It’s a 101 for any founder. Thanks Rob for sharing this!

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Great impact on my startup

I just had to go back do my customer validation the right way after this book. My stratup is still on idea stage and I believe this book has saved me a ton of money and bad taste in my out from failed presuppositions.

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Essential book for entrepreneurs

Excellent narrator, easy to follow. Liked the summary of key points at the end.

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Great content and casual performance

Unlike a previous review, I feel like the casual performance makes it more enjoyable to listen to and more genuine. Thank you Rob, as a first time founder, I will definitely benefit from your book!

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Excellent for early stage customer contact

The first 2 chapters didn't 'wow'me, but it then got to extremely good advice and tactics. It's narrator by the author who is positive and passionate.

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Best book for startups to understand their customers

This is a great book. The author offers clear concise and lighthearted advice on how to engage with and learn from your customers. The insights you get from this process could be make or break for your business and may even help you to uncover previously unseen ideas for new products and services. It seems so simple but the techniques in here will give you jedi level customer understanding. Golden. If you’re a startup or a scaleup buy it now.

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