The Mom Test cover art

The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

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The Mom Test

By: Rob Fitzpatrick
Narrated by: Rob Fitzpatrick
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About this listen

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd Business Development & Entrepreneurship Entrepreneurship Management Management & Leadership Marketing & Sales Sales & Selling Business Marketing Leadership

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All stars
Most relevant  
I LOVED IT!
The author is a great guy with vast experience that is in the book.
He reads marvelously, sometimes getting a little bit off the track of written text, which greatly improved the pleasure of listening.
Out of more than 30 audible books I enjoyed LISTENING to this was the most natural and pleasing experience.
Thanks a lot, Rob!

absolute gold

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excellent info and narration style was great, excellent info and narration style was great, excellent info and narration style was great

excellent

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I recommend it to everyone who builds products, in process of building something/solving a problem, talks to customers, has a startup or works in startups, has a desire to sell ideas/products they created. It's one of the best books out there for customer development & a must-read for all CEOs, Founders, Product Managers, and User researchers. It's clear, practical and useful.

Simply amazing

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A must read for every entrepreneur or anyone working with customers. The book should be taught in schools.

A must read

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I run a team building company and I’m looking at creating new products to do with sustainability, I knew I needed to do customer research and this book was exactly what I needed it. Problem is exactly what he’s talking about and the river is this an easy to digest format. Essential business listening imo.

Essential if you’re building something new

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Great book with high impact. Guiding you step by step on having great customer conversations. It’s a 101 for any founder. Thanks Rob for sharing this!

An impactful fast read

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loved it
amazing
totally works
i got so much more opportunities to talk to customers
i am gonna listen to this again and take notes this time

follow the tips on this book me on day 1

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Short but concise guide to user testing. Lots of excellent advice. Audio format is good to get the main arguments/techniques/how to advice but print would probably be easier.

Short but good

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Every one who ever tries to solve any problems should read this book. Unbelievably concise, insightful and valuable

Quality guide to market research

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Just read it. Thank me later

The best piece of advice you will never get.

Must have to start a business

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