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  • Escaping the Build Trap

  • How Effective Product Management Creates Real Value
  • By: Melissa Perri
  • Narrated by: Erin deWard
  • Length: 6 hrs and 44 mins
  • 4.6 out of 5 stars (179 ratings)

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Escaping the Build Trap cover art

Escaping the Build Trap

By: Melissa Perri
Narrated by: Erin deWard
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Summary

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap", cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

  • Why organizations ship features rather than cultivate the value those features represent
  • How to set up a product organization that scales
  • How product strategy connects a company's vision and economic outcomes back to the product activities
  • How to identify and pursue the right opportunities for producing value through an iterative product framework
  • How to build a culture focused on successful outcomes over outputs 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Melissa Perri (P)2020 Tantor

What listeners say about Escaping the Build Trap

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

Solid content for starter Product Managers

Excellent foundation for early PMs. Narrator's attempt to mimic characters unnecessary and cringey. Would recommend.

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4 people found this helpful

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    5 out of 5 stars
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Excellent book really unusual voice over

The voice over on this is really distracting. Unusual enunciation, strange deeper and lighter tones - very distracting to the content and found myself wondering off on that / tuning out because of it.

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3 people found this helpful

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    3 out of 5 stars
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    3 out of 5 stars

Good as an intro to PMing

If you spend 6 hours reading this book and the only impact is that you more often speak to users to define and validate product requirements/strategy - then this book is worth it.

If you’re a more experienced PM - it’s not likely that you’ll learn much that is new.

I disliked the negative / complaining stance of the author — spending a lot of time blaming management for their shortcomings (not being user and outcome focused) rather than providing clear frameworks for how PMs can influence their workplace to centre conversations around what users want. I disagree that “most companies want backlogs and features” - most want outcomes.
I think it’s an unhelpful mindset to perpetuate for PMs.

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1 person found this helpful

  • Overall
    4 out of 5 stars
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    4 out of 5 stars

Awesome and dangerous

The vast majority of this book is excellent in short: everything product wise. However there are some leadership/organizational design ideas which will stifle exactly what the book wants to foster/create. The upside is that this is only a small part of the book, and mostly not connected to or impacting the great content.

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1 person found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

A must read!

Have worked in product for many years and this is easily one of the best books I would recommend to anyone aiming to be a product led organisation. Follow the guidance given in this book and you will see a new product DNA in your organisation.

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  • Overall
    5 out of 5 stars
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Product management from the trenches

Explains the key roles in product development and provides key insights into its mechanics as well as practical tips on how to succeed

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

Please stop doing voices in business books

Good information diluted by narrative style - I want information not stories - and narrator doing weird weak voices especially for female characters. Why does this book even have characters?

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    4 out of 5 stars
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A worthwhile read, if laboured points

Whilt I understand that there are a plethora of individuals that can read/perform audio books, I don't quite understand why this is read by someone that's a stage actor and not someone that is more familiar with technical books. the reading was very difficult to get into and stick with at times, and I think this is due to the way the narrator was performing the book.

outside of that, a worthwhile read, although some.laboured points that could've been more succinct in their description, without necessitating a whole back story.

again though, worth it if you want to understand the concept of the build trap and how you can help combat your organization in falling into it.

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    4 out of 5 stars

Great content - wrong narrator

I found this difficult to listen to as I don't think the narrator was the best choice for this content. It felt like a being read a fairy tale instead of a business book. Nothing against the narrator, I just didn't gel with the style.

Otherwise the content was great.

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    4 out of 5 stars
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    1 out of 5 stars
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    4 out of 5 stars

Good content, terrible narration

I mostly enjoyed the content and found it informative. However I found the narration very annoying and off putting, to the point that it was difficult to concentrate on the content... The narration style used would be better suited to a fairytale than a business book.

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