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By: Stijn Hendrikse,Mike Northfield
Narrated by: Derek Dysart
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T2D3 is the playbook that B2B software companies use to get to $100 million in annual recurring revenue (ARR).

Every investor wants to hit the next "unicorn", but reaching that coveted $1B valuation in five years is challenging—and rare. Tripling your annual revenue for two years in a row only to double it three more years after that to reach $100M ARR doesn't happen by chance. Companies that follow this growth pattern share similar journeys that form the basis for this book.

T2D3 explains the critical steps software companies must take in their journeys from minimum-viable product to product-market fit, then T2D3 scale—along with methods and frameworks framed specifically for marketing leaders, founders, CEOs, and investors of early stage software companies.

Many marketing books start and stop at the theory. T2D3 supports its listeners with a growing digital library of templates and guides that make it easy to implement the frameworks explained in the book. Book owners can register their books at

Inside T2D3, you'll find best practices for building and scaling a SaaS business, including:

  • Budgeting, hiring, measuring success, and making big bets
  • Designing a complete go-to-market
  • Choosing your company's growth priorities at each maturity stage
  • Nailing your niche, defining your identity, understanding your differentiation
  • Understanding, sizing, segmenting, and defining your ideal customer profile and audience
  • Building a modern marketing function and maintaining its focus
  • Making choices around content marketing, demand gen, and your tech stack
  • Managing marketing and sales talent
  • Positioning and pricing your SaaS product using market indicators
  • Creating relevant messaging for your entire customer journey
  • Designing effective account-based marketing (ABM) programs
  • Reporting growth metrics to the board of directors and investors
©2021 Stijn Hendrikse (P)2022 Stijn Hendrikse

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