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Summary

Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.

This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way. 

  • Find common factors holding your sales back-and reverse them through channel optimization.
  • Humanize sales with personas and relevant information at every turn.
  • Understand why A/B testing is so incredibly critical to success, and how to do it right.
  • Take your sales process to the next level with a rock solid, modern sales engagement strategy.

This book is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible.

©2019 John Wiley & Sons, Inc. (P)2019 Gildan Media

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  • Hayk
  • 14-03-21

Love this book

Just finished and wish it was the first sales book I read, wonderful stuff and hope the authors keep it up!

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  • zoldom
  • 29-10-20

Not worth it

Use this as a sleeping aid. The narration is as dry and boring as what I imagine watching paint dry would be. I couldn’t make it through this book. Could have been published as a 30 minute read. Too much fluff and filler.