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  • Known

  • The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
  • By: Mark W. Schaefer
  • Narrated by: Mark W. Schaefer
  • Length: 7 hrs and 33 mins
  • 4.6 out of 5 stars (75 ratings)
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Known cover art

Known

By: Mark W. Schaefer
Narrated by: Mark W. Schaefer
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Summary

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, Known is the first book its kind, providing a path to personal business success in the digital age.

©2017 Mark W. Schaefer (P)2017 Mark W. Schaefer

What listeners say about Known

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

The Most Inspiring Book I've Ever Listened To

I've followed Mark's blog for a few years, but only listened to his audiobook "Social Media Explained" last month. Then I learnt that "Known" had just been released, so I had to listen too. It's personal, entertaining, and (most importantly) inspiring. In fact, more inspiring than any other book I've listened to. It's wonderfully constructed, performed with humility, and full if real case studies and transferable ideas. Whatever you want to be known for and howler big or small your niche is, you will benefit from this book. Brilliant.

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6 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

The right book at the right time - Outstanding.

What did you like most about Known?

Known is one of the most inspiring business books I've had the pleasure to listen to. It's helped me come to a major decision about my own business and life. In short, it's given me something we all want - clarity.

What was one of the most memorable moments of Known?

The concept of Passion versus Sustainable Interest is such a strong point, which is so well made.

Was there a moment in the book that particularly moved you?

The story of my friend Chloë and also the story of Chris Brogan's struggle with depression moved me as it's something I've struggled with.

Any additional comments?

The book really benefitted greatly from being read by the author. Mark's personality, passion and honesty made such a difference to the experience.

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3 people found this helpful

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    3 out of 5 stars
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    2 out of 5 stars
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ALL TALK NO ACTION

Would you recommend this book to a friend? Why or why not?

Some great stories that make you think about your personal brand, why it's important and the different approaches to becoming known. The author (also narrator) is enthusiastic about the subject. However, there are absolutely no actions for you to take, other than to buy the accompanying workbook. I found that very disappointing, to spend the time and money and then have nowhere to go with his advice.

I think there are better books. 30 DAYS TO SOCIAL MEDIA SUCCESS by Gail Martin (also on Audible), even though a little old now, was jam packed with ideas and actions and I made pages and pages of notes. I feel like Known could be a much better and impactful read if it included some key exercises at the end of every chapter to get you started. I'd probably just buy the workbook and skip this book entirely.

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Great book full of practical tips

Great book full of practical tips and insights to become KNOWN. Definitely recommended for entrepreneurs!

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  • Overall
    5 out of 5 stars
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Must read for marketers today

One of the best business books I have read recently. Lots of practical advice told in a very engaging way.

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    5 out of 5 stars
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    5 out of 5 stars

The best book on personal branding

If you are looking for a book on personal branding I strongly recommend you read or listen to this book. Mark narrates the book himself which is a nice touch and he has a style which is very easy to listen to. I was at a cross roads in my career, I've been successful in a number of areas but was still feeling frustrated. This book helped me narrow my focus to understand who I truly am / want to be known for. I'd also recommend buying The Known Personal Branding Workbook too as it helps create a plan to implement what you've learned through the book.

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  • Overall
    5 out of 5 stars
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    4 out of 5 stars

Highly recommended to build your personal brand

Great audiobook. It is an essential guide for anyone seeking to excel and be known in their field of expertise. it follows a proven formula to develop one's personal brand. As an audiobook, it is well read and keeps you interested throughout. Highly recommended.

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  • Overall
    5 out of 5 stars
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Fantastic information for Personal Branding.

Would you consider the audio edition of Known to be better than the print version?

You get the feel and passion of the Author

What did you like best about this story?

The valuable insights, lessons and case studies that I could relate too. Some of the exercises have helped me with my own Personal Branding and thought me so much.

What about Mark W. Schaefer’s performance did you like?

Mark's voice brings the book to life and add a passion to the content and very easy to listen too.

Any additional comments?

Thank you Mark for a wonderful read or listen too. Alan Hennessy Kompass Media

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Outstanding Content.

Packed with practical information, it addresses many of the issues I came to face on the path of getting known.
Must read!

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

A good read

Enjoyed Marks take on being known and taking action. He has a generous number of examples and credits a number of people in the book, which is great. Is certainly recommend it.

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