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Evergreen Assets cover art

Evergreen Assets

By: John Lamerton
Narrated by: John Lamerton
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Summary

Content marketing doesn’t work - at least not in the way most people do it. Most people make content marketing harder work than it needs to be. This audiobook will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once and reap the rewards again and again (and again!).

Evergreen Assets will show you:

  • How a cow’s arse got John on primetime BBC TV.
  • Why the world’s worst website is still better than yours.
  • How to make £125,000 from a 27p fridge magnet.
  • Why you should abandon social media.
  • How a spelling mistake increased sales by 48 per cent.
  • The real reason that 'no-one’s buying' from you.
  • How to get the queen of England to endorse you.
  • What you actually earn in an hour.
  • How to sell more (by selling less).
©2021 John Lamerton (P)2022 W F Howes

What listeners say about Evergreen Assets

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Good read to improve my business

Enjoyed listening to the book and gold loads of gold nuggets for my business. Easy to follow and look forward to implementing what I have learned.

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This is the 2nd book by John Lamerton I’ve listened to

If you’re an ambitious business owner/ entrepreneur this book is an excellent listen. What this book clearly shows is John’s passion for ambitious lifestyle business owner’s development, a genuine passion for his area of expertise and a meticulous attention to detail when it comes to creating evergreen assets and implementing new actionable ideas. Join the dots, indeed !

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John Delivers again. Proper Job

I love John's books and this one is no exception. I prefer to listen and having John join me for a walk every morning really gets me thinking about how I can make my business better.

There is so much for me to do, I'm doing some of it already, but with John's great ideas I am making my assets better and this book has inspired me to start writing my book. It's out here now so I know I've got some accountability.

John's delivery is brilliant and his suggestions are easy to implement, it's just getting them done and with his excellent stories of proven things that he has done or witnessed there's no excuse for me not to get things done.

There's also a fantastic resource centre so that once I'm back at my desk, I can get to work!!!

I highly recommend this book and all of John's other books too for that matter.

A real guy that we can relate to and someone that you can totally believe in.

Thank you, John.

You really are a legend!!!

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Excellent for any business owner or marketer

The book is well put together explaining each lever and actions that can help create growth. I have been a marketer for 30 years and it was a great reminder of all the tools that my team should be using.

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Laugh out loud funny. Informative. English accent.

Laugh out loud funny, and so informative I didn't just listen. I listened. Stopped. Replayed. And made notes. That good.

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Fab actionable tips

I’ll be honest if you don’t already know about online marketing you might be a teeny bit lost at some points. But John does a great job of explaining things in the simplest way possible. Also it’s always nice to have a British Business Book! Loving the UK references. Keep up the good work… might have a re-listen to routine machine now!

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Incredibly useful book

As someone who’s new to running their own business I was looking for easy to understand advice, practical and fairly quick to implement ideas that bring results. This book is absolutely packed with things. Jon explains the benefits of each really well. It’s sparked lots of ideas that have gone onto my ‘could do list’ and others that I’ve built and are working their magic already. Thanks for writing these wonderfully helpful books!

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Really insightful and loved another book read by John

Love listening to John his tone of voice and personality makes a really enjoyable listen. Content wise it’s great however there’s so much to take in that a printed or kindle version would help to make notes. That’s honestly my next move.

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The simple way to improve your business...forever

This has already helped me improve my business. An invaluable book! Buy it!

There are so many easily actionable tips, strategies and ideas in this book that, once implemented, can be used again and again. John breaks them down in an easy to understand way without making any of them seem daunting. It's become abundantly clear that there is a HUGE amount I can improve in my business that won't cost me anything, other than some time, that will allow me to reap rewards for years to come.

I've already used some of the ideas, they took me 5 minutes, and I made multiple sales. They've already paid for the cost of the book several times over.

John is straight talking, down to earth and not trying to hype you up that you'll be a millionaire in 6 month's time. That doesn't mean that you won't be in a much better position in your business and your life than you are currently though. Follow the advice and strategies in the book and you can't go wrong.

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Another great book by John!

This is the third book I have read by John and it’s my favourite.

So much practical and actionable information.

Thanks John!