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Evergreen Assets
- Narrated by: John Lamerton
- Length: 10 hrs and 33 mins
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Evergreen Assets
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Summary
Content marketing doesn’t work - at least not in the way most people do it. Most people make content marketing harder work than it needs to be. This audiobook will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once and reap the rewards again and again (and again!).
Evergreen Assets will show you:
- How a cow’s arse got John on primetime BBC TV.
- Why the world’s worst website is still better than yours.
- How to make £125,000 from a 27p fridge magnet.
- Why you should abandon social media.
- How a spelling mistake increased sales by 48 per cent.
- The real reason that 'no-one’s buying' from you.
- How to get the queen of England to endorse you.
- What you actually earn in an hour.
- How to sell more (by selling less).
What listeners say about Evergreen Assets
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Livvy
- 20-04-23
Highly recommended
I’ve recommended this book to others and listened myself several times. Everything is perfectly actionable, makes perfect sense and amounts to sound long-term marketing advice for your business.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Iain Hamilton
- 16-05-22
The simple way to improve your business...forever
This has already helped me improve my business. An invaluable book! Buy it!
There are so many easily actionable tips, strategies and ideas in this book that, once implemented, can be used again and again. John breaks them down in an easy to understand way without making any of them seem daunting. It's become abundantly clear that there is a HUGE amount I can improve in my business that won't cost me anything, other than some time, that will allow me to reap rewards for years to come.
I've already used some of the ideas, they took me 5 minutes, and I made multiple sales. They've already paid for the cost of the book several times over.
John is straight talking, down to earth and not trying to hype you up that you'll be a millionaire in 6 month's time. That doesn't mean that you won't be in a much better position in your business and your life than you are currently though. Follow the advice and strategies in the book and you can't go wrong.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Carol
- 22-09-22
Incredibly useful book
As someone who’s new to running their own business I was looking for easy to understand advice, practical and fairly quick to implement ideas that bring results. This book is absolutely packed with things. Jon explains the benefits of each really well. It’s sparked lots of ideas that have gone onto my ‘could do list’ and others that I’ve built and are working their magic already. Thanks for writing these wonderfully helpful books!
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Overall5 out of 5 stars
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- Phil
- 03-11-23
The audiobook that keeps giving.
Just like to say that this is one of the best audiobooks to listen to on business,
how this book is different to the majority of the books in the industry that I have listen to, is that it is very well written for the listeners to understand and take on board all the key elements of evergreen assets in a business, in a way that is engaging for the listener, I never once thought I wasn’t understanding what John was telling/teaching me,
I am just starting a business and found a lot of value from this book that I hope to implement into my business in the future, just a big well done to john, and I will definitely be looking at johns other books and website.
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Overall5 out of 5 stars
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- Christopher Spencer
- 01-04-24
The gift that keeps on giving
I have just started to listen to this for the second time, probably six months after finishing it for the first time.
And if I’d have applied any of this six months ago, I would have a better business today as a result of it.
The brilliance about this is that if you follow the simple steps, they will take you to a better place.
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Overall5 out of 5 stars
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- imdms ltd
- 25-05-22
Really insightful and loved another book read by John
Love listening to John his tone of voice and personality makes a really enjoyable listen. Content wise it’s great however there’s so much to take in that a printed or kindle version would help to make notes. That’s honestly my next move.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- dotcomjohn
- 11-05-22
A how-to manual for any small business
This is so much more than a simple content marketing book - it's a complete "how-to" manual, for running any small business.
Want more leads? Sales? Referrals? Want to KEEP customers? Have your business run itself via systems and processes? This book covers all of that - and more.
Narrated in a plain English, down to earth style, this is a book that you'll refer to again and again - and one which will make your business better with each listen.
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Overall5 out of 5 stars
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- Peter Hargreaves
- 11-03-22
Evergreen Machine
Packed full of quality knowledge to chugg chugg chugg your way to success. Lamerton on top form.
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Overall5 out of 5 stars
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- S Copsey
- 15-04-22
Content marketing for the likes of me!
This was narrated by the author himself. His expressive voice makes you feel he's talking right to you. I loved this book, the third he's written. John doesn't hold back and his excellent level of knowledge of content marketing is interwoven with his experience over the last two decades. John clearly knows what he's talking about backing this up with real examples from his own business demonstrates his expertise. I love the idea of sending videos to clients and will definitely be implementing this in my business. Thanks John, again another book full of tried and tested ideas that actually work to grow and develop your business. If you are a business owner then this book is a must-have.
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- Lee Braddick
- 15-01-24
Great paying assets are within reach
John’s book really opens your eyes to how anyone with almost any business can follow his proven framework to create evergreen assets and enjoy life more without working yourself half to death.
I highly recommend this book to anyone with a business or who is thinking of starting a business to give you fuel for the fire.
Doing what you want, when you want, however you want, with whoever you want is the ultimate goal and John lays out how you can achieve this.
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