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  • Authority Marketing

  • How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant
  • By: Adam Witty, Rusty Shelton
  • Narrated by: Adam Witty, Rusty Shelton
  • Length: 3 hrs and 32 mins
  • 4.5 out of 5 stars (4 ratings)

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Authority Marketing

By: Adam Witty,Rusty Shelton
Narrated by: Adam Witty,Rusty Shelton
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Summary

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this groundbreaking book!

Are you the authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn’t just happen. Authority is built through a systematic process called the "Authority Marketing System". But how can you make this shift in an environment that is noisier and more crowded than ever before?

If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority.

In this book, you will learn:

  • What "Authority Marketing" is and how to use it to grow your business 
  • The seven pillars of "Authority Marketing"
  • How others have used "Authority Marketing" to create unimaginable success
  • Why thought leadership is your most important secret weapon

"Authority Marketing" isn’t about ego or attention. It’s about accelerating the speed of trust, so you are viewed not as an expert with something to sell but as a thought leader with important insight to teach. Start growing your authority today!

©2018 Adam Witty and Rusty Shelton (P)2018 Adam Witty and Rusty Shelton

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Authority marketing reviewed by Tevin Gongo.

In the word "authority", you have the word "author"... 🤔😊 As obvious as it is, I never really think about it. I secretly feed the thought of one day writing a book but now, I better understand that more than a dream it is a necessity.

The authors explain clearly the importance of establishing some authority and the strategies to follow to achieve that goal. Really good book I will certainly read again next month.

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  • Roger Swanson
  • 03-12-18

This is a must-read before you write your ebook

I found this book to be an easy read or in audibles case easy listen. I would highly recommend you add this to your quiver of books it's very insightful, very informative with some simple how to checks for your personal branding progress. A great resource with lots of reference material. I would highly recommend you read this now.

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  • Max
  • 20-05-20

Great information

Shifted my perspective for this day & age of marketing. Now I have some work to do! Much appreciated.