Overdeliver
Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
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Overdeliver
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Narrated by:
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Brian Kurtz
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By:
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Brian Kurtz
About this listen
Marketing isn’t everything, according to Brian Kurtz. It’s the only thing.
If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That’s what this book is all about.
In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.” Here’s a small sample of what you’ll learn:
- The four pillars of being extraordinary
- The five principles of why “Original Source” matters
- The seven characteristics that are present in every world class copywriter
- Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
- Why customer service and fulfillment are marketing functions
- That the most important capital you own has nothing to do with money
- And much more
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
©2019 Hay House (P)2019 Hay HouseListeners also enjoyed...
What listeners say about Overdeliver
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Overall5 out of 5 stars
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- carlos
- 06-04-20
One of the best books I’ve listened to.
I’ve read/heard a lot of books.
This is in the top 2.
Buy it.
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- TheShopDetective
- 14-11-20
Pack full of wisdom
Very beneficial for any entrepreneur or marketers. Alot of wisdom and very logical book. Highly recommended for any readers
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- Tim Garrett
- 10-07-19
True to its name
Great book from one of lives true experts - go buy it dude now, yes now
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- Clive Cable
- 12-05-20
Best business book I've read this year.
What a brilliant book, couldn’t stop reading. They say it’s what you learn after you think you know everything that counts, and I learned so much on almost every page.
This book has to be in your library if you sell online or off. I plan on rereading it every three months to stay sharp as a copywriter and marketing strategist.
One of the things I like most about Brain is he’s not trying to sell you anything after you’ve read his amazing book. In fact, he wants to give you even more practical ways of succeeding in the form of free bonuses. That’s overdelivering!
This is by far, the best business book I’ve read this year.
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Overall5 out of 5 stars
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- Howard S.
- 28-04-19
This book will have a positive impact...
This book will have a positive impact on many lives - and that is just from my purchase!
I heard about Overdeliver via a trusted friend, and ordered the Kindle/Audible combo immediately.
If you or anyone you know is involved in direct response marketing I would urge you to consume the information enclosed.
I had listened with my main business in mind (B2b) and was thinking about what I had learned from the book whilst preparing this review.
Mulling over Brian's teaching about the importance of your list and also the lifetime value of your customers I was hit with a thought.
A side project I have that helps people with dementia.
Overdeliver has directly shown me how I can reach out and have greater positive impact on the lives of both people suffering with dementia and their families.
I have no doubt that the book will have a permanent place on my phone/Kindle for multiple listens/reads.
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Overall5 out of 5 stars
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- Ian's iPhone
- 21-10-19
It certainly lives up to its Billing
This is an easy read that gives some real nuggets for anyone starting in direct response
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- ChuzzyChu
- 26-05-20
Tremendous and refreshing read
I've truly enjoyed this book... I've read and re-read it 4 times, and I'm deducing sometime fresh from it everytime. It's beyond a business book, it's a life manual. Thank you so much for this gem, Mr Brian Kurtz. Thank you! 🙏🏾🙏🏾😊
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1 person found this helpful
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- Lee
- 03-03-20
Brilliant book. A must read
I have listened to this book when I'm driving between clients, and I can honestly say that I'm sad that I've finished it.
I found the topics very easy to listen to and it is a must read for anybody who is interested in Marketing/copywriting or even those who own their own business.
10/10
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- MR D Shukla
- 04-11-23
excellent book about direct response copy marketin
enjoyed listening to this book and whilst I'm not a direct copy response marketer I do think there's a lot of value here for anyone who's involved in marketing in general so I considered it a very good read
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