Showing results by narrator "David Drummond" in All Categories

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Blood, Money, & Power exposes the secret, high-level conspiracy in Texas that led to President John F. Kennedy’s death and the succession of Lyndon B. Johnson as president in 1963. Attorney Barr McClellan, a former member of L.B.J.’s legal team, uses hundreds of newly released documents, including insider interviews, court papers, and the Warren Commission, to illuminate the maneuvers, payoffs, and power plays that revolved around the assassination of Kennedy and to expose L.B.J.’s involvement in the murder plot.

Lily Rae is on holiday in El Paso, Texas, when she's kidnapped by a Mexican drug cartel. El Paso borders on one of the most dangerous places in the world - Ciudad Juarez, Mexico - a city caught in the grip of a war between cartels. Her disappearance is investigated by undercover Mountie Jack Taggart, who discovers a Canadian link to the cartel and penetrates the organization. Taggart is sent to El Paso, where he is partnered with special U.S. Customs agent John Adams. Neither Taggart nor Adams know they have been paired together for a secret purpose.

The dead have risen, and they are hungry. Slow and plodding, they are legion. The undead hunt the living. Stop and they will catch you. Hide and they will find you. If you have a heartbeat, you do the only thing you can: You run. Survivors escape to an island stronghold: a cop and his daughter, a computer nerd, a garbage man with a piece of rebar, and an escapee from a mental hospital with a lifesaving secret. After reaching Alcatraz, the ever-expanding group of survivors realize that the infected are not the only threat.

Famously a playboy, Warren Beatty has also been one of the most ambitious and successful stars in Hollywood. Several Beatty films have passed the test of time, from Bonnie and Clyde (which confirmed for him the importance of controlling the projects he was involved in) to Shampoo, Heaven Can Wait, Reds (for which he won the best director Oscar), Bugsy, and Bulworth.

Inside the Clinton White House offers an intimate perspective on these questions and many more, granting listeners unprecedented access to the sensitive Oval Office banter that changed the course of history. Bringing together material from 400 hours of candid conversations with over 60 individuals, respected oral historian Russell L. Riley weaves this illuminating testimony with important contextual information to form an irresistible narrative, taking the listener from Clinton's first potential White House bid in 1988 to the final days of his controversial public career.

From Larry J. Musson comes an authentic account of combat with an airborne company in the waterlogged rice paddies and demanding jungles of South Vietnam. Share the experiences of fighting men under punishing conditions, extreme temperatures, and intense monsoon rains as they search for the enemy in the rugged mountains and teeming lowlands. Relive all the terror, humor, and sadness of one man's tour of duty with real-life action in spectacular, stunning detail.

Captain Jacob Thomas, USMC, is a divorced combat veteran just trying to get his life back on track. Returning to the marine corps after a failed attempt at reconciliation with his estranged wife, Jake volunteers for a DARPA experiment that catapults him into a future where humanity has been stripped of 200 years of technological advancements and more than half its population. With the help of a faceless benefactor named Alice, he escapes the confines of an abandoned lab facility.

A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.

America Anonymous is the unforgettable story of eight men and women from around the country - including a grandmother, a college student, a bodybuilder, and a housewife - who are struggling with addictions. For nearly three years, acclaimed journalist Benoit Denizet-Lewis immersed himself in their lives as they battled drug and alcohol abuse, overeating, and compulsive gambling and sexuality.

With a cataclysmic climate crisis on the horizon, Colonel William Graves, head of the US Disaster Mitigation Corps, has been ordered on a bold and highly classified mission. Graves must help billionaire tech entrepreneur Anthony Taulke develop the Lazarus Protocol, a secret plan to geoengineer the Earth's atmosphere, and prevent disaster. Taulke's vision is to create a Manhattan Project for repairing the earth's air, and he quietly recruits four other family-owned conglomerates to take part in the project.

Major Jake Thomas is on a roll. With the help of the Artificial Life: Intelligent Computing Environments, or ALICE, systems, he has successfully faced off with the hostile NeHaw three times. With continued support from his inner circle of female recruits, all handpicked by the ALICEs to further their own agenda, he continues to try to help Earth return to glory.

A comprehensive history of the people and cases that have changed history, this is the definitive account of the nation's highest court.

The Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the "fraternity of geeks" who shaped it. With the help of visionary businessman Steve Jobs and animating genius John Lasseter, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others.

The greatest obstacle to sound economic policy is not entrenched special interests or rampant lobbying, but the popular misconceptions, irrational beliefs, and personal biases held by ordinary voters. This is economist Bryan Caplan's sobering assessment in this provocative and eye-opening book.

For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.

Colonel Jake Thomas has found himself at the edge of disaster once more and managed to pull back from the brink. Defeating the alien armada without the use of a re-created doomsday device was a great victory. However, it was a victory tainted by the realization that a new NeHaw leadership was in place, and they knew how to fight a war in space. He was once again fighting a two-front war, one in space and one on the home front.

The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.

Corporate Asset takes RCMP undercover operative Jack Taggart into the world of white-collar crime and murder. Insurance companies are being bilked out of millions of dollars. Multiple murders are taking place right under the cops' noses, but are thought to be accidental.

Taggart gets a whiff of what is going on when he captures a drug trafficker willing to expose one of the murderers connected to the plot. The problem is that the new informant is also a serial rapist.

This is clearly abook every manager should listen to. One of the issues Mintzberg addresses is the frenetic pace and relentless pressures of the job - most managers hardly have time to think. So Mintzberg has done some revising and some updating and has distilled the essence of his original book into a lean, action-oriented shortened version. The core of the book remains the same: Mintzberg's observations of twenty-nine different managers, from business, government, and nonprofits, working in diverse settings ranging from a refugee camp to a symphony orchestra.