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  • Whole Truth

  • A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business
  • By: Dale Pollak
  • Narrated by: Kevin Scollin
  • Length: 4 hrs and 11 mins

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Whole Truth cover art

Whole Truth

By: Dale Pollak
Narrated by: Kevin Scollin
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Dale Pollak reveals the whole truth about wholesaling vehicles and provides a path for dealers to make more money as they wholesale inventory.

In Whole Truth, Dale Pollak, best-selling author and highly regarded innovator in automotive retail, will lead you on a deep dive into the business of wholesaling vehicles, following unprecedented market conditions that followed the onset of COVID-19 and the ongoing disruption to new and used vehicle supply chains.

Whole Truth examines the reasons dealers have long regarded selling wholesale vehicles as a money-losing proposition, and why the rise of new technologies, data science, and a more efficient wholesale marketplace now offers dealers an opportunity to create a double-barreled business in their used vehicle departments. The book dissects the half-truths of wholesaling that are rooted in the history of the wholesale market and continue to erode dealers’ profit-making potential as they wholesale vehicles, even in this unprecedented era of easy money.

Pollak draws from the perspective and techniques of top-performing wholesale sellers to disclose the inconsistencies and creative math that undermine a dealer’s ability to yield consistent profits as they wholesale vehicles. Whole Truth also introduces Project Upside, a new solution that enables a more comprehensive, controllable, and convenient method for dealers to achieve consistent wholesale profits with no risk as market conditions normalize.

After listening to this book, you can expect to gain—

  • Greater understanding of the disparity between dealers and top-performing wholesalers
  • A new way to size up and sell wholesale vehicles in a manner that achieves consistent profits every month
  • A fresh perspective on the wholesale market as an efficient, transparent, and profit-generating business for your dealership
  • And much more

This revelatory new book captures and conveys the business-building opportunity dealers have overlooked for far too long. Pollak’s industry expertise and insight assure that Whole Truth will help you understand and unlock the profit-making potential that awaits your vehicles in the wholesale market.

©2022 Dale Pollak (P)2022 Greenleaf Book Group

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