What is a boutique?

A professional services firm past the start-up stage but pre-scale. Examples can be found in consulting, marketing and advertising, IT services, etc. It's basically anyone who sells their expertise.

There are 1,465,900 boutiques. This book is for owners of professional services firms. It is about what firms at scale do. It is about what boutiques need to do to scale. This knowledge gap between those at scale and those not at scale makes all the difference.

There is about two trillion dollars spent per year on professional services. Those at scale capture most of it. If you want a bigger piece of the pie, you must scale.

We are in the golden era of boutiques. The business models of your clients are being disrupted. This makes it virtually impossible for them to have all the required expertise in-house. Clients are looking for external expertise. Clients have big budgets to spend. Clients are buying from boutiques in record numbers. The sun is shining. Time to make hay.