Listen free for 30 days

  • No B.S. Marketing to the Affluent

  • No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
  • By: Dan S. Kennedy
  • Narrated by: Shawn Compton
  • Length: 9 hrs and 20 mins
  • 4.8 out of 5 stars (38 ratings)

One credit a month, good for any title to download and keep.
Unlimited listening to the Plus Catalogue - thousands of select Audible Originals, podcasts and audiobooks.
Exclusive member-only deals.
No commitment - cancel anytime.
No B.S. Marketing to the Affluent cover art

No B.S. Marketing to the Affluent

By: Dan S. Kennedy
Narrated by: Shawn Compton
Try for £0.00

£7.99 per month after 30 days. Cancel anytime.

Buy Now for £16.09

Buy Now for £16.09

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples. 

You'll also discover how to:  

  • Use 10 surprising emotional buy triggers the affluent find irresistible  
  • Stop selling products and services, and learn how selling aspirations and emotional fulfillment is more profitable  
  • Use Kennedy's Million-Dollar Marketing System
  • A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use  
  • Apply the magic language of "membership" to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels
©2019 Entrepreneur Media, Inc. (P)2019 Gildan Media, LLC.

What listeners say about No B.S. Marketing to the Affluent

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    31
  • 4 Stars
    6
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    27
  • 4 Stars
    5
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    28
  • 4 Stars
    6
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Good concepts, nothing practical

The Affluent spend money on what makes them feel good, they love exclusivity and segregation for comfort and to feel special in themselves, they also concern themselves with comparison to their peers.

There.

Now you don't need to read the book, because this is the same concept repeated in every chapter with absolutely no practical value to implement anything useful.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Insightful

Dan Kennedy really goes through the journey of how to consider customers and how to avoid alienating them

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars

good book. i think the main idea (purpose)

the main idea ( purpose) of the book could have been narrowed down to less than 150 pages but overall is good.

Sort by:
Filter by:
  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for ds
  • ds
  • 28-06-19

Politically Charged + Trump Supporter

Despite this book being totally worthless it’s political.

I got a refund and I want my time back.

30 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for Kindle Customer
  • Kindle Customer
  • 18-08-19

Trumpist

I wanted to learn about marketing to the affluent; instead got a detailed explanation of the political beliefs of the author. He thinks Obama was terrible but is a fan of Trump. He believes Trump is an admirable billionaire, and has been beneficial to the middle class. He's so enamored with the cult that seemingly praises Trump every other paragraph. I couldn't take him seriously. Whatever else he had to say, I didn't want to hear it.

22 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 05-09-20

Avoid this book at all cost!!!

Although I agree with some of Dan's politics to a degree. I did not purchase this book to hear him talk about politics. If your going to update a book do it all the way. Your completely out of touch with your readers on this one. He also mentions his other books and I see his other books but I'm sure their full of B S too. His reference to Obama being president gave me a very racist vibe during the entire time I listened to it. I like Trump too but come on!? Where is the value? Even the way he spoke about certain successful black people gave me the same slimey feeling. Just the way he spoke about black successful people was such a turn off and down right disgusting. The entire time listening, I literally cringed at the start of each chapter. I just couldn't finish it. Worst book I've ever read in my life. I don't care about taking the positive out the negative. This book needs to be set on fire and the ashes need to be spread out in a nuclear waste landfill. I was going to say a grave but that's giving this book too much credit to be amongst the dead and the dead should not to be disturbed. This book is dead.

Read "Marketing to the Affluent" Stanley Thomas. It's a better book and it has activities and great suggestions on actually becoming affluent while servicing the affluent.

17 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for Eric
  • Eric
  • 20-09-19

He mentions Trump as a positive

Enough said... I will never read Dan K again. He likes Donald. Donald is clearly an idiot. Dan is not far behind.

15 people found this helpful

  • Overall
    5 out of 5 stars
Profile Image for James M. Rachor
  • James M. Rachor
  • 28-07-19

super awesome content

as a friend of Dr. David Phelps, who is mentioned in the book, and is a client of Dan Kennedys, this is the ultimate guide to today's business, and so amazed at the helpful content. I have sent copies to my son's, and friends!!!! Thanks for writing it and being transparently truthful.

10 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for Angel L.
  • Angel L.
  • 18-10-19

I wasn’t expecting Trump rhetoric

The political opinions are irrelevant to the main point of this book. For that reason I took off stars. When it comes to breaking down strategies for selling to the affluent, it’s a great book. You just gotta weave through the garbage.

8 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for Andrew
  • Andrew
  • 30-10-20

Why so much political rhetoric

So much political rhetoric that has no real impact to the story. So much for the no B.S. tittle.

7 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for Kevin
  • Kevin
  • 26-10-19

I couldn’t finish it

It’s just a lot of demographics. Aside from making the case that the affluent have more money to spend there is no actionable marketing information.

6 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Kenneth V.
  • Kenneth V.
  • 24-04-20

A must listen for ALL business owners

Very valuable information and insight. REAL business marketing examples that you can apply to any business. Highly recommend

3 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Sandra J.
  • Sandra J.
  • 20-11-19

Beautiful Narration!

I have listened every morning while getting ready for my work day. I own a small medical equipment company and need to constantly and consistently reach out to new clients. Thank you for the integrity and wisdom that I have been able to take away from this book!
Sincerely
Sandra in Texas

3 people found this helpful