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Marketing Made Simple cover art

Marketing Made Simple

By: Donald Miller, Dr. J.J. Peterson
Narrated by: Donald Miller, Dr. J.J. Peterson
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Summary

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.

Based on proven principles from Building a StoryBrand , this five-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:

  • The three stages of customer relationships
  • How to create and implement the one marketing plan you will never regret
  • How to develop a sales funnel that attracts the right customers to your business
  • The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness
  • The keys to wireframing a website that commands attention and generates conversions

The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

©2020 Donald Miller (P)2020 HarperCollins Leadership

Critic reviews

"'Just heard from one of my clients that she's getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that's just with updating her website." (Amy Schutte, owner of Hudson and Co LLC)

"My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." (Ian Stewart, owner/creative director of Root Source Digital)

What listeners say about Marketing Made Simple

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Great marketing book that is simple

Easy to follow along and practical. I like the way the process is broken down in manageable parts. Thanks!

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Brilliant and easy book

Loved that the book was so straight to the point

Enjoyed q&a st the end. Would enjoy more of this with practical company before and afters as examples make it even easier to understand

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Provided a Detailed Step by Step Guide

As the name suggests, Marketing Made Simple. This book provided a very detailed, step by step guide on how to market your product, teaches the framework, and even outlined the meetings you'll need to have to execute the plan.

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And I thought I knew it all...

Nothing short of brilliant. This book made me look at marketing in a different way. Now I'm re-doing my website, landing pages and I'm even changing the way I introduce myself! Love these guys, they have made my business fun again.

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2 people found this helpful

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A Very Good Book

I loved the book. It simplified marketing and automated the sales process. Very insightful especially that I don't have to spend money on paid ads on social media in order to make sales. A big thank you to the authors.

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Good book on marketing, but maybe not for everyone

This was a good book on marketing but I dont think its suitable for everyone. It's well explained and everything is very simple as the title indicates. I think it's a good book for someone was no experience in marketing like myself. Not everything in the book is very relevant from my situation but even this that is the case I think he can learn something from the concepts an idea the ideas they present in the book. The accompanying pedius is excellent but they did of course their own marketing trick you had to fill in your email address but I think for the price of the book and the information you get it's definitely a good listen.

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All you need for Marketing (seriously)

As a follow up to the StoryBrand, this book offers a ton of actionable advice (especially at the end).

If anyone were to ask me about starting a business I would strongly advice that they listen to this first (and StoryBrand) before wasting money of advertising. It provides exactly what it says in the tin.... marketing so simple your grandma could follow it.

Thank Donald and JJ... you guys are my saviour!

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4 people found this helpful

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Wow..

Love it help me a lot..

Thank you so much for this.
Book, I will keep this one for awhile
Love the clarity

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so good i bought the paperback

fantastic listen. very informative and broke down marketing in to easy to follow steps.

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Great framework

A great step by step framework that even if you only implemented 10% it will definitely help your business

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