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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
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Inspired
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Summary
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.
Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.
What listeners say about Inspired
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall1 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Martyn Walker
- 10-09-18
Depressing nonsense
There might be something worthwhile about this book but it's hard to find. At ~50% of the way through I gave up.
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9 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Karl Sarx
- 13-04-18
Insightful and full of useful practical guidance
It always helps when a book is narrated by the author. Good advice on how to do it properly from someone who has evidently spent years in the business. Very useful.
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5 people found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 08-09-20
Book of two halfs
First half was how to be a product manager at a big company and the million roles involved, I switched off after 3 hours. Second half is where the interesting stuff is that can help you create better products.
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3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- samuel lee
- 18-06-18
Excellent book - definitely a ‘Go-to’ book
Great book narrated by the author, which added authenticity.
Thank you for the value you share - practical advice that can immediately be put into practice.
Excellent book for those involved with product development, leading product development teams and those considering a change in role.
Highly recommended and I’ll be purchasing the paper book to keep handy on my shelf and highlight as required.
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3 people found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
- lordbarron
- 09-07-18
the new testament in agile product management
if you think it's not worth reading the 2nd edition having read the first then you're missing out. this time around everything is rewritten to talk to organisations delivering at scale.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Djt 2676
- 13-10-22
Inspired….invaluable!
As someone who has recently joined a digital consultancy without a background in product and product management, I found this book an invaluable resource to better understand how my business does what it does. Marty Cagan expresses his theory and experience in a way that is easily understood even for those (like me) who aren’t product and software natives. Thank you Marty Cagan for sharing your experience and thinking.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Hans Gunnoo
- 02-06-21
Instructive, but could do with a few more examples
I like the framework established by the author and the writing is very straightforward, but it would be good to have an example per concept rather than one big case study at the end of each section.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Maksimas
- 27-05-21
Thank You.
Love it. From this book I get a lot of useful information and advices, that I hope I could apply in my future career :)
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1 person found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Amazon Customer
- 29-10-20
Common sense, relevant for high -school graduates
Not inspiring at all, rather boring and common sense. Would suit to people without any work experience or specialists who are not aware how business works . Would not recommend. Not very pleasant voice as well
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Roxy G
- 26-08-23
Fab Read - Great Storytelling and Narrative Structure
I ended up in Product whilst not being a Product Manager but rather in a supporting team. Reading/listening to this book has given me the best structured insight into the DOs & DONTs of Product Management, best and worst ways of working, how to successfully innovate in a product-led company, what are the pitfalls, what team/squad structure works best or how to best achieve ‘product market fit’ through a continuous discovery-delivery approach. One other thing I found really good was the really easy-to-follow, repetitive way of bringing principles, risks, teams, ways of working, etc. to the forefront of every chapter so by the end of the book you realise that you already have that foundation as you go and are able to recognise what’s good and what’s bad for every one of the real-life peoduct innovation examples presented, from Amazon to eBay or Netflix and many others - so a really great structured way of building those product foundations for the listener, especially a novice one in the world of Product such as myself. Highly recommended read. *****
P.S. I made quite a few notes but handy for everyone to also have the paperback for reference
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story5 out of 5 stars
- Srikanth Ramanujam
- 15-11-18
Great book, terrible audio wanted to ask a refund
I learned a lot of ideas on Product Management from Marty in this book and would gladly recommend, maybe the Kindle version. They have fixed the original audiobook with revisions and there are three sets of voices and that is disconcerting to listen. They have cheapened out instead of re-recording the v2 of the book as a whole from scratch again.
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33 people found this helpful
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Overall4 out of 5 stars
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Performance1 out of 5 stars
- John
- 22-03-18
audio is strange. noticeable audio edits.
Performance is strange. One can hear the voice change mid sentence like it was recorded at a different time in a different environment..
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32 people found this helpful
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Overall2 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- Deb Mone
- 25-05-18
Bad recording devalues this product
Amazon should junk this recording and re-record with a professional reader.
I find it amazing that the author has all these great ideas on product management, but he doesn't apply any of them to the recording of this audiobook.
The recording jarringly shifts in both audio quality and pitch on approximately every 10th sentence. It's obvious that some editor went back and re-recorded certain passages, and then stitched the final audio product together in an amateurish way.
Also, the author overdoes the emphasis. He must inflects his voice to raise the implied importance of a passage way too often. This happens so often that the listener just starts zoning out. It's like listening to a business leader that prioritizes everything as #1.
I'm sure there's lots of great product management ideas in here somewhere, but they get lost in the poor reading.
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29 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ilya
- 01-01-19
Absolute Must Read
Very, very few books are packed with value in every chapter AND come together into a digestible and cohesive message, but Thai is that rare find. It's clear that the author knows his way around great products, because this book is a prime example of one. Read this book.
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6 people found this helpful
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Overall3 out of 5 stars
- Anonymous User
- 18-09-20
Good, but not useful to everyone in product
My expectation was of a book that would be useful for anyone entering the product world, but I thought that the understanding was heavily dependent on prior knowledge of product development. The structures and roles suggested are also very depending on the structure of the company and are not very relatable. Good book, but I expected something more raw and deep, so that it would be a good base to start someone into product development, like "Scaping the Build trap" for example.
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4 people found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Banjo Obayomi
- 01-08-20
Good for product teams at big companies
Many of the lessons really can only be applied at big organizations as the focus is build products while working with customers hand in hand. The book is good for layout a general product framework and many concepts are repeated to make a point. The authors emphasis on co located teams is also moot in a post COVID era so some content is rendered useless
The random audio switches aren’t as bad as some reviewers are comparing about.
If you work at a big company and want to bootstrap product ideas then this is a good listen , otherwise would stick to blog posts about product.
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4 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kaspar
- 12-11-19
Best audiobook I've heard in a while
No fluff, straight talk, examples - all you could ever need as a product manager.
The audio is not as bad as mentioned in other reviews, its not GREAT, but not an issue at all.
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4 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- CraigL
- 04-03-19
All stuff, no fluff
This book is going to become a core resource in my product management library. It is packed with great information.
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3 people found this helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Ari
- 20-01-19
misleading title
I picked up this book based on the title "inspired ... ", which I thought was about creative process of product design. the book however talks about organizational issues and other useless, or obvious, topics. I could not listen to the author past halfway. waste of time and money.
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3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- T. Leach
- 11-07-18
I wish I had this book earlier
Great book! Every person trying to create the future should listen or read this book.
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3 people found this helpful