Showing titles in Content Creation & Social Media

In this brilliant, smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialisation’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age?

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

Podcast with Impact contains the recipe to amplify your message. This rapidly-growing medium is not just about plugging in a microphone and talking. It is a way to reach and inspire one person at a time. Done well, a podcast can position you alongside world-class leaders in your field and boost your business. Done poorly, it can quickly become a headache and fizzle out. This book gives you the know-how on everything you need to start and launch your podcast properly.

Content for Everyone is a must-listen for creative entrepreneurs looking to improve the usability and accessibility of their website, email, and social media content. With over a billion people living with some form of disability worldwide, it’s more important than ever to make sure your content is accessible. In this easy-to-follow practical guide, you’ll learn techniques to make your content more accessible, without needing any in-depth technical knowledge.

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring entrepreneur, own a business or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

With the advent of social media and smartphones, the hive mentality has changed the way we see the world. Tribes can coalesce around any topic, belief structure or shared experience - sometimes for the good, like crowd funded Kickstarter campaigns to support survivors of natural disasters, but just as often with dangerous results. We create echo chambers that reaffirm our ideas, shut out rebuttals and isolate us from differing perspectives.

The new digital era is all about being seen, liked and inspired. So how do we define ourselves through style? And why has the evolution of the Internet changed the way buy and wear clothing? Superblogger Victoria Magrath reveals the pivotal moments that have transformed the fashion world, from the '90s through to the Noughties, and shares insider secrets and practical tips for navigating the ever-changing fashion landscape.

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence - online.

Ever wondered what it takes to create and grow a successful online business? Your step-by-step guide is here! Whether you're an author, blogger, podcaster, business owner, or maybe, just want to know how to get started, How to Blog for Profit is for you. It is jam-packed with easy-to-implement advice for creating an authentic, successful, and profitable online business.

The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.

The world is tuning in to podcasts. Success with Podcasts is the complete guide to starting, producing, marketing, and making an income from your podcast. This book will get you started in the sometimes daunting world of becoming a podcast host and producer. The advice found within will help in choosing the right equipment, finding your niche, planning an episode through, assisting in the best approaches to marketing, and giving guidance on how to generate an income from your show. Hear about the latest podcasting trends and audience demographics.

If you’re a newbie entrepreneur, you have to have a dynamic website today with the ability to make funnel pages and quick text or post changes. The digital economy is growing super-fast and you have to keep up with a fast dynamic website. Unless you are a programmer, you don’t have time to code pages and scripts. With Wordpress you don’t need to know programming; it is so simple to use, in one day you can have a website up and the basics live. I’m going to show you how to set up your own domain and hosted account with Wordpress that you 100% fully control and own.

Are you tired of spending all your time working for someone else? Are you interested in making money on your own terms while writing about what you love or a passion that you want to share with the world? Are you just a beginner and you don’t know where to start? How to Blog for Profit in 2020 will show you how to turn your dream into a reality. This audiobook is a step-by-step guide and recommendations for the best tools and plugins. You will discover how to connect your passions to the needs of your audience, and how to create a fresh, valuable, and vital blog.

Collecting the most celebrated stories from the hit podcast RISK!, along with all-new true tales about explosive secrets and off-the-wall adventures, this book paints a spellbinding portrait of the transformational moments we experience in life but rarely talk about. No topics are off-limits in RISK!, no memories too revealing to share. From accidentally harboring a teen fugitive to being poisoned while tripping on LSD in the Mayan ruins, these stories transport readers into uncharted territory and show how your life can change when you take an extraordinary leap.

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they...and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future

Emma Gannon was born in 1989, the year the World Wide Web was conceived, so she's literally grown up alongside the Internet. There've been late night chat room experiments, sexting from a Nokia and dubious webcam exchanges. And let's not forget catfishing, MSN, digital friendships and #feminism. She was basically social networking way before it was a thing - and she's even made a successful career from it.

In the spring of 2021, when news outlets feasted on "the Facebook Files," Frances Haugen went public as the former employee who blew the whistle on the company by copying tens of thousands of documents. She testified to Congress and spoke to the media. She was hailed at President Biden's first State of the Union Address. She made sure everyone understood exactly what the documents revealed: Facebook not only set its algorithm to reward extremism, it knew that its customers were using the platform to foment violence, to spread falsehoods, to diminish the self-esteem of young people, and more.

Żyjemy w epoce przepływu informacji, w której znaczenie komunikatywności jest podkreślane na każdym kroku. Rozwijamy technologie przetwarzania i analizowania danych na poziomie nigdy dotąd nie znanym. Błędy lub celowe przekłamania w wynikach tych procesów mogą zdarzać się bardzo łatwo – i zdarzają się, o czym media (same będące źródłem największych manipulacji) donoszą każdego dnia. Coraz bardziej tracimy zdolność rozpoznawania granicy dzielącej rzeczywistość od sytuacji fabrykowanych dla uzyskania korzyści kosztem innych, nieświadomych osób.

Introducing "Social Media Influencer: The Ultimate Guide to Building a Profitable Social Media Influencer Career" - your indispensable blueprint designed to navigate the intricacies of the social media landscape effectively. This guide is enriched with strategies endorsed by industry experts, beneficial for both novices and veterans in the influencer domain, aiming to guide you through the competitive social media environment.