Listen free for 30 days

Listen with offer

  • Break the Internet

  • In Pursuit of Influence
  • By: Olivia Yallop
  • Narrated by: Rose Riley
  • Length: 11 hrs and 24 mins
  • 4.5 out of 5 stars (2 ratings)
Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
Break the Internet cover art

Break the Internet

By: Olivia Yallop
Narrated by: Rose Riley
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £22.99

Buy Now for £22.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

Lurking cover art
Power Moves cover art
What Do Men Want? cover art
Social Capital cover art
Influenced cover art
Videocracy cover art
Swipe Up for More! cover art
How Cool Brands Stay Hot cover art
Attention Factory cover art
How to Turn Down a Billion Dollars cover art
How to Start and Grow a Successful Podcast cover art
Always On cover art
Follow the Money cover art
Agencynomics cover art
Traffic cover art
The Sea We Swim In cover art

Summary

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they...and how do you become one?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend that is set to dominate our future - the economy of influence will be valued at $15 billion globally by 2022.

Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of digital culture.

©2021 Olivia Yallop (P)2021 Bolinda Publishing Pty Ltd

More from the same

What listeners say about Break the Internet

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.