Showing titles in Marketing

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.

In the new world of instant decisions, we need to master the words and phrases to successfully move our potential clients to lifelong clients. Easy...when we can read their minds and service their needs immediately. Can we master these new words, phrases, and five questions quickly? Of course we can, and this audiobook shows us how.

As a Podcast Launch Consultant, I know how powerful podcasts are as a lead generation tool for a coaching or consulting business. That's why I'm giving you my top tips and tactics for starting a podcast that will help you build a bond of trust with your ideal clients, so they'll want to hire you immediately. Whether you've just launched your business, or you’re already established and looking for new ways to increase your leads, you've come to the right place!

Each day, millions of smart communicators struggle to increase employee engagement. There are too many tactics and not enough time. “Internal Comms Pro: The Podcast” aims to change that. We want to make your corporate communications or internal communications job easier. We are bringing together the best in the business to give you real ideas on how to improve engagement and retention at any organization. We will show you how to elevate your position, improve your stats, and make your workplace a happier one.

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared ...

Six Second Stories: Maximize Your Impact in Minimal Time with Video Storytelling was written with you in mind -- the beginner storyteller, entrepreneur, small business owner, nonprofit director, content creator, or influencer. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help boost your overall audience engagement, and keep them engaged for the long haul.

Are you sharing great work, but it seems nobody is listening? Does it seem like you're at the mercy of social networks' mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people's desires and get them to share your message as an extension of themselves.

I’m Jane and I’m an ex therapist that now works with other counsellors to grow their private practice, hence the name of the show. I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that. The truth is, the thing that really drives me, is helping people - people like you - to get more freedom and choice into your life so can work when you want to, how you want...

In this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff—just straight up actionable insights you can take away from each episode.

Richard Denny is the "godfather of salesmanship" and Selling to Win has established itself as both an international best seller and a classic sales text. The most inspirational business speaker in the UK, Richard has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action. Selling to Win is full of unbeatable sales tips and essential practical advice, such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition, and close a sale.

Do you feel overwhelmed when you look around and see what all the other counsellors and psychotherapists are doing out there? Does it make you wonder if you'll ever be able to make your dreams of working as a therapist come true? The truth is, while there are lots of strategies out there that can help (which I'll tell you about), the most important thing is for you to get going on your practice and your marketing. But I know how hard that can feel when you're faced with so many options, an empty diary, and all these glossy, slick, instagrammable therapists you're competing with. So join me on ...

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.

Your Ticket To Explore is essential preparation before heading off on adventures to destinations such as ‘New Clients’, ‘Dream Projects’ and ‘More Ease and Fun’. This book will take you from anxious traveler to curious explorer, excited about what lies ahead. Enjoy this entertaining and actionable listen that offers a new approach to marketing your translation business.

The missing supplement to increasing sales and profits is not more personal development. It’s simpler, and without it, you won’t smash any of the sales goals you set—nor grow your business to the level of success you want. Simon Chan reveals that consistency is the ultimate business-development strategy to power up your productivity, increase your sales, and make more money. Featuring a unique seven-step system and insights from entrepreneurs and small business owners, this guide shares the secrets you need to create the mastery that will change your business—and your life.

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer-service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.

What do Microsoft and MrBeast have in common? Both have leveraged ecosystems to surround their customers with trust to build massive success.

Changing your mindset from a corporate 9 to 5 to an empowered entrepreneur can be challenging. Her First is a podcast to help online business owners, coaches, and creators gain the confidence needed to build a successful business while creating sustainable lifestyle balance. Are you ready to put yourself first in business and in life?The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally.Join here: www.facebook.com/groups/herfirstcollective/As a founding member of this community, you'll have an opportunity to get...

You’ve heard all about TikTok and now you want to make on the most exciting thing that’s happened to social media since…well, the Internet? This book will set you on the right path for TikTok success. It’s for businesses who want to master TikTok quickly and profit from being a first mover.

The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford - and give it to them - you will achieve outstanding results.This indispensable guide contains 21 powerful marketing ideas you can use immediately.

Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.