In this episode, we chat with Annabelle DeGrazio, the founder of TAJA Collection. Annabelle takes us through her wild journey from lawyer to launching her own customizable, non-toxic candle and home accessory biz. We talk all about the importance of finding happiness in what you do, thoughtful gifting, and why creating a positive company culture is a game changer. Annabelle gets real about self-care, work-life balance, and how trusting and empowering your team can lead to success.

www.tajacollection.com

@tajacollection

Time Stamps:

01:49 The Entrepreneurial Journey Begins

06:20 Challenges and Setbacks as a Female Founder

13:27 Creating a Positive Company Culture

16:33 Lessons in Leadership and Management

20:35 Personal Growth and Business Success

24:04 Creating a Safe Company Culture

25:25 Challenges for Early-Stage Entrepreneurs

26:24 The Power of Community and Networking

27:28 Expanding Beyond Initial Sales

31:06 Learning from Business Decisions

37:11 Balancing Self-Care and Business

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10-Day Course Creation Challenge

Build a Successful Online Business Using Kajabi

33 Proven Ways to Drive Massive Traffic to Your Online Business

FitCEO: From Hustle to Harmony

Get Descript for Podcasting

Try Out Monday.com

Facebook Group: www.facebook.com/groups/herfirstcollective/

Social: @themichellepualani | @joanna_atwork

Michelle: https://michellepualani.com/work-with-me

Joanna: https://www.millennialmktr.com

In this episode of the Her First Podcast, we’re diving headfirst into the wild world of public relations (PR) and why it’s a big deal for your brand and business. PR isn’t just a fancy buzzword—it’s all about managing how the world sees you (and no, we’re not talking about Instagram filters). We break down the basics of PR, showing you how to build trust, create buzz, and reach those niche audiences that’ll make your business shine.

We’re also spilling our best secrets on how to craft killer pitches that get noticed—because nobody has time for vague emails that go nowhere. Plus, we’ll chat about the magic of being super specific and relevant when you’re reaching out to media outlets or collaborators.

Reference links:

HARO (Now Cision): https://www.cision.com/

Qwoted: https://www.qwoted.com/


Time Stamps:

00:31 Understanding Public Relations

02:17 PR Strategies and Examples

05:10 The Importance of PR

14:52 Crafting Your PR Pitch

27:41 Real-Life PR Success Stories

34:01 Tools and Resources for PR

42:54 Building and Nurturing Media Relationships

[Subscribe | Leave a Review | Share]

10-Day Course Creation Challenge

Build a Successful Online Business Using Kajabi

33 Proven Ways to Drive Massive Traffic to Your Online Business

FitCEO: From Hustle to Harmony

Get Descript for Podcasting

Try Out Monday.com

Facebook Group: www.facebook.com/groups/herfirstcollective/

Social: @themichellepualani | @joanna_atwork

Michelle: https://michellepualani.com/work-with-me

Joanna: https://www.millennialmktr.com

In this episode we're turning co-host Joanna Newton into our special guest as she spills the tea on how she grew Millennial Marketer from solo freelancing to a thriving multi-six-figure agency. She gets real about the power of client feedback, keeping a steady stream of clients, and why personal branding on platforms like Upwork and Kajabi is non-negotiable. Joanna also shares her experience of being the breadwinner driving her hustle and giving us the scoop on balancing a busy career with family life. It's packed with practical tips, personal stories, and all the motivation you need if you're a female entrepreneur juggling work and home.

Time Stamps:
02:24 Joanna Newton's Journey to Millennial Marketer
05:50 Building a Successful Agency
06:45 The Importance of Retainer Clients and Team Growth
08:01 Inbound Marketing and Personal Branding
11:19 Financial Realities of Running an Agency
14:53 Staying Competitive in a Crowded Market
18:46 Leadership and Team Management
22:07 Launching Digital Products
24:02 Balancing Business and Personal Life
38:53 Final Thoughts and Resilience in Business

[Subscribe | Leave a Review | Share]

10-Day Course Creation Challenge

Build a Successful Online Business Using Kajabi

33 Proven Ways to Drive Massive Traffic to Your Online Business

FitCEO: From Hustle to Harmony

Get Descript for Podcasting

Try Out Monday.com

Facebook Group: www.facebook.com/groups/herfirstcollective/

Social: @themichellepualani | @joanna_atwork

Michelle: https://michellepualani.com/work-with-me

Joanna: https://www.millennialmktr.com