Showing titles in Marketing & Sales
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- By: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release date: 12-11-19
- Language: English
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Social Media Marketing Workbook: 2024 Edition - How to Use Social Media for Business
- By: Jason McDonald PhD
- Narrated by: Michael Goodrick
- Length: 14 hrs and 37 mins
- Unabridged
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Learn social media marketing in plain English—step by step! Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. The 2023 updated edition—all info verified and a new chapter on TikTok, plus revisions on LinkedIn, Facebook, and other major platforms....
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so much info for your buck.
- By Carlo on 14-03-18
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Social Media Marketing Workbook: 2024 Edition - How to Use Social Media for Business
- Narrated by: Michael Goodrick
- Length: 14 hrs and 37 mins
- Release date: 24-08-17
- Language: English
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Busting Silos
- How Snowflake Unites Sales and Marketing to Win Its Best Customers
- By: Hillary Carpio, Travis Henry
- Narrated by: Teri Schnaubelt
- Length: 7 hrs and 2 mins
- Unabridged
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Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale.
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Busting Silos
- How Snowflake Unites Sales and Marketing to Win Its Best Customers
- Narrated by: Teri Schnaubelt
- Length: 7 hrs and 2 mins
- Release date: 18-07-23
- Language: English
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HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- By: Harvard Business Review, Clayton M. Christensen, Theodore Levitt, and others
- Narrated by: Bernard Setaro Clark, Susan Larkin
- Length: 6 hrs and 48 mins
- Unabridged
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If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
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HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- Narrated by: Bernard Setaro Clark, Susan Larkin
- Length: 6 hrs and 48 mins
- Release date: 15-11-22
- Language: English
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Brand Thinking and Other Noble Pursuits
- By: Debbie Millman
- Narrated by: Nicole Vilencia
- Length: 10 hrs and 26 mins
- Unabridged
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We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding.
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So poorly executed
- By Eamon on 29-05-16
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Brand Thinking and Other Noble Pursuits
- Narrated by: Nicole Vilencia
- Length: 10 hrs and 26 mins
- Release date: 28-02-13
- Language: English
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Sell More Faster
- The Ultimate Sales Playbook for Start-Ups
- By: Amos Schwartzfarb
- Narrated by: Sean Pratt
- Length: 6 hrs and 26 mins
- Unabridged
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The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap.
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Sell More Faster
- The Ultimate Sales Playbook for Start-Ups
- Narrated by: Sean Pratt
- Length: 6 hrs and 26 mins
- Release date: 08-10-19
- Language: English
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The Conversion Code, 2nd Edition
- Stop Chasing Leads and Start Attracting Clients
- By: Chris Smith
- Narrated by: Chris Smith
- Length: 8 hrs and 45 mins
- Unabridged
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The new edition of the bestselling book for real estate agents, loan officers, and SaaS and small businesses. In The Conversion Code, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher-quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts.
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The Conversion Code, 2nd Edition
- Stop Chasing Leads and Start Attracting Clients
- Narrated by: Chris Smith
- Length: 8 hrs and 45 mins
- Release date: 26-07-22
- Language: English
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One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 7 hrs and 50 mins
- Unabridged
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In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
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7hrs 50 minutes of advertising
- By Gavin on 17-11-21
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One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- Narrated by: Brendan Kane
- Length: 7 hrs and 50 mins
- Release date: 03-11-20
- Language: English
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The Little Gold Book of YES! Attitude
- How to Find, Build and Keep a YES! Attitude
- By: Jeffrey Gitomer
- Narrated by: Jeffrey Gitomer
- Length: 3 hrs and 2 mins
- Unabridged
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Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's Number 1 expert in selling, Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting - a book that'll change your life!
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The Little Gold Book of YES! Attitude
- How to Find, Build and Keep a YES! Attitude
- Narrated by: Jeffrey Gitomer
- Length: 3 hrs and 2 mins
- Release date: 10-03-09
- Language: English
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
- By: Chris Schaeffer Certified Google Ads Specialist
- Original Recording
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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- By: Jeff Gothelf, Josh Seiden
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Unabridged
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Release date: 10-12-19
- Language: English
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Happy Money
- The Science of Smarter Spending
- By: Elizabeth Dunn, Michael Norton
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Unabridged
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Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Interesting perspective
- By rvegmen on 18-06-16
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Happy Money
- The Science of Smarter Spending
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Release date: 21-10-13
- Language: English
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Don’t buy if you already work in sales
- By Amazon Customer on 12-02-23
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To Sell Is Human
- The Surprising Truth about Moving Others
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Release date: 31-12-12
- Language: English
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Invisible Influence
- The Hidden Forces That Shape Behavior
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Unabridged
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Release date: 14-06-16
- Language: English
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing.
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Very average I’m afraid
- By Edward Franek on 24-12-23
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing and Advertising
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Release date: 05-12-23
- Language: English
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- By: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.
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Excellent sales book.
- By Mark on 15-01-17
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Release date: 15-11-16
- Language: English
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The Seven Figure Agency Roadmap
- How to Build a Million Dollar Digital Marketing Agency
- By: Josh Nelson
- Narrated by: Mark Karten
- Length: 5 hrs and 43 mins
- Unabridged
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The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results, and live your desired lifestyle. For the last five years, the author has been working with a select group of agencies, taking them from struggle to success and from scale and significance. Josh Nelson has a very new approach, and he shares the very best of what is working in his business and for the agencies he works with to build million-dollar agencies.
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excellent advice on how to grow an agency
- By MR D Shukla on 11-08-23
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The Seven Figure Agency Roadmap
- How to Build a Million Dollar Digital Marketing Agency
- Narrated by: Mark Karten
- Length: 5 hrs and 43 mins
- Release date: 11-03-20
- Language: English
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The Brain Audit: Why Customers Buy (And Why They Don't)
- By: Sean D'Souza
- Narrated by: Sean D'Souza
- Length: 4 hrs and 21 mins
- Unabridged
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The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain. It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.
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Stupid cheesy sound effects every other minute
- By Brad on 21-09-22
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The Brain Audit: Why Customers Buy (And Why They Don't)
- Narrated by: Sean D'Souza
- Length: 4 hrs and 21 mins
- Release date: 21-08-15
- Language: English
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Reengineering Retail
- The Future of Selling in a Post-Digital World
- By: Doug Stephens
- Narrated by: Doug Stephens
- Length: 7 hrs and 31 mins
- Unabridged
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Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick-and-mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.
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picturing the retail future
- By Yehya Abou El Jibin on 08-09-22
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Reengineering Retail
- The Future of Selling in a Post-Digital World
- Narrated by: Doug Stephens
- Length: 7 hrs and 31 mins
- Release date: 27-09-18
- Language: English
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