Hailey Pomara is the Marketing Manager at ARK Technology Consultants and the Social Media Manager for the Mineola School District, where she innovates the educational space through strategic social media management. With a focus on portraying the uniqueness and forward-thinking nature of the Mineola School District, Hailey showcases the district's innovative teaching methods and impressive athletic achievements online. She believes in the power of trial and error, emphasizing the importance of quality over quantity in content creation.

How can educational organizations set themselves apart in the digital realm? With social media being the focal point for engagement, it's crucial to have a strategy that reaches and captivates the audience. Could innovative methods in education and athletics be the key to unlocking high engagement rates?

Social media strategist Hailey Pomara reveals how the Mineola School District crafts a social media presence that encapsulates the district's groundbreaking educational approaches and athletic accomplishments. Hailey shares how she balances creating high-quality content with maintaining a consistent posting schedule, ensuring that the content resonates with audiences and accurately represents the school's innovative mission. Her approach clarifies the fine line between quantity and quality, the trial-and-error nature of social media success, and the significance of showcasing school experiences that parents don't usually see.

Join us on the Tailwind Marketing Podcast as we chat with Hailey Pomara, Marketing Manager at ARK Technology Consultants and Social Media Manager for the Mineola School District. Hailey shares her journey of building a successful social media presence, strategies for engaging diverse audiences, and the importance of balancing quality and quantity in content creation. Discover how innovation and hands-on approaches can transform marketing in any industry.

Ben Brown is the Vice President of Marketing at AKASA, a cutting-edge AI and automation provider for hospitals' revenue cycle management. With a history of shaping multiple AI-centric companies, Ben's expertise spans media, tourism, restaurants, and, most recently, healthcare with a focus on analytics. At AKASA, he leverages generative AI solutions to simplify complex reimbursement procedures for healthcare providers, enhancing efficiency and accuracy. A celebrated advocate for AI adoption, Ben is dedicated to both its evolution and practical applications to improve business functions and customer experiences across various industries.

Is there a bridge that comfortably spans the crossroads between complex AI technology and the practical needs of businesses and consumers? How can an organization measure the success brought by its adoption of AI, and can AI truly complement human endeavors without replacing them?

Having led multiple AI and B2B SaaS brands to dominate market share and achieve record pipeline growth, Ben Brown highlights the value of demonstrating clear and continuous ROI to both customers and consumers. Ben demystifies the concepts surrounding AI, specifically how it facilitates tasks in healthcare revenue cycle management, enhancing efficiency and accuracy without completely revamping existing processes. Delving into the complexities of marketing attribution in a B2B context, he underscores the importance of moving beyond technical jargon to communicating direct benefits. Ben’s insights offer clarity on how AI can serve as a bridge between technology's promise and practical outcomes, affirming its significance beyond hype.

Join us for this insightful conversation of the Tailwind Marketing Podcast with Ben Brown, VP of Marketing at AKASA. Ben discusses the revolutionary impact of AI on hospital revenue cycles, transforming hours of paperwork into seconds. With a rich background in AI and analytics, Ben shares how AI empowers staff, improves accuracy, and enhances patient experiences. He tackles the common misconceptions about AI, highlighting its role as an assistant rather than a job threat, speaks about attribution as integral for any marketing team, and provides valuable tips on measuring AI performance and integrating AI seamlessly into marketing strategies.

Kate McQuade is the Vice President of Marketing at P360, a pharma software company specializing in business technology development and implementation for pharmaceutical and life sciences companies worldwide. With over two decades of marketing expertise, notably in the technology and life sciences sectors, Kate leverages technology and innovation to drive success in a compliance-driven environment. At P360, she works with a suite of engagement tools designed to facilitate compliant and effective communication for healthcare and pharmaceutical organizations. Her approach to leadership in marketing is underscored by a commitment to openness, continuous learning, and fostering a culture of collaboration.

In the world of life sciences marketing, transparency isn't just nice to have; it's mandated as every word has a ripple effect. How do marketers bridge the communication gap while remaining compliant? Can creativity flourish under the heavy hand of regulation?

Marketing executive Kate McQuade dives into the complexities of life sciences marketing, a field punctuated by strict regulations and a need for precision in communication. With her wealth of marketing experience in the technical aspects of life sciences, Kate provides illuminating insights on how she and her team navigate these challenges. Through a thoughtful blend of storytelling and tech solutions, she demonstrates that even in a highly regulated industry, innovation isn't only possible; it's thriving. Proving insights on striking a balance between being cautious and creative, Kate highlights the value of global collaboration and the richness it adds to a marketing team's repertoire.

In this episode of the Tailwind Marketing Podcast, we chat with Kate McQuade, a marketing veteran with over 20 years of experience, particularly in the life sciences sector. Kate shares her expertise in navigating the strict regulatory landscape of pharmaceuticals, biotech, and medical devices, emphasizing the importance of transparency, patient safety, and global compliance. Kate also introduces us to P360’s innovative engagement suite, Zing, which helps life sciences companies communicate effectively while staying compliant. Listen in to discover how she balances regulatory demands with the need for marketing agility and gain insights into her leadership strategies and the role of technology in transforming the marketing landscape.