Inga Finneke is the Marketing Director at Codal, which specializes in cutting-edge, data-driven strategies and solutions for enterprise brands and technology providers. With over a decade of experience in event management, branding, product marketing, and PR, Inga has a track record of designing strategic marketing programs and spearheading initiatives that boost demand and forge sustained partnerships in the tech industry. Her dynamic leadership has fueled data-driven strategies and innovative solutions to accelerate growth at Codal. A proponent of “controlled chaos,” she thrives in the fast-paced consulting environment, leading a marketing team across three continents.

In the latest episode of the Tailwind Marketing Podcast, we sit down with Inga Finneke, Marketing Director at Codal, to talk about thriving in the fast-paced world of marketing agencies. Inga shares how she balances the "controlled chaos" of agency life, fostering creativity while driving growth. She dives into the importance of collaboration between marketing, sales, and partnerships to ensure lead generation and revenue goals are met. Inga also explains why in-person teamwork is still critical for success in today’s hybrid work environment.

Ben Ryan is the Marketing Manager at Transact Campus, which simplifies campus payments and commerce for higher education institutions, offering products ranging from mobile ordering to NFC wallets. Focused on marketing directly to students, faculty, and parents, Ben brings a fresh perspective to B2B and B2B marketing with a solid grasp of both worlds. With his experience, he adeptly wears multiple hats, constantly adapting to generational marketing needs and global market differences. His goal is to ensure the end user is satisfied, leading to customer retention and recognition for the company.

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor chats with Ben Ryan, Marketing Manager at Transact Campus. Ben shares his approach to managing the unique demands of B2B and B2C marketing in the higher education space, where understanding both institutional clients and student end-users is key.

Discover how Ben handles generational shifts, creates engaging content for Gen Z, and balances brand and product marketing. Listen in for real-world insights on bridging the B2B2C gap and making your marketing resonate across different audiences.

Subscribe for more episodes with IT marketing leaders sharing their expertise and experiences.

Learn more at condoragency.com.

Clay Tuten is the CMO at KeyMark, a leading business process automation software provider for major enterprises. With 27 years in the creative and marketing field, Clay has a diverse background, encompassing sports, apparel, construction, events, and technology through both digital and traditional marketing avenues. Recognized for his entrepreneurial mindset, he has owned businesses, worked in agencies, and led corporate teams. He believes in investing in and harnessing the collective strength of his teams to create positive and fulfilling work environments.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Clay Tuten, CMO at Keymark, about lessons learned from entrepreneurship and how it shapes his marketing leadership philosophy. Clay shares how running his own business taught him the importance of specialization, hiring well, and the dangers of over-diversification. He emphasizes the need for marketers to "fail fast and fail forward," stressing that failure, when done quickly and purposefully, can lead to long-term success. He also dives into how businesses can effectively balance creative risks with data-driven decisions, and the role AI should play—complementing, not replacing, human expertise.

Eric Herzog is the Chief Marketing Officer at Infinidat, an enterprise data storage solutions provider. With a 40-year career in IT marketing focused on enterprise storage, Eric has held several executive roles spanning from product management to marketing. He has a track record of exceeding P&L targets and has worked at Fortune 500 companies like IBM, EMC, and Seagate. He is recognized as a titan in IT marketing, distinguished by his broad experience, which includes being a CRO and Vice President of multiple departments. Dedicated to mentorship and team-building, Eric's approach to marketing is holistic, integrating various functions to drive sales and deliver value.

In this episode of the Tailwind Marketing Podcast, our host, Carlos Corredor, talks with Eric Herzog, CMO of Infinidat, about his 40-year journey in IT marketing. Eric shares insights from leading startups and Fortune 500 companies, emphasizing the importance of an integrated marketing approach, the evolution of IT marketing, and the balance between technical and business value in messaging. They also dive into the role of AI in marketing and why business is the ultimate team sport. Perfect for IT marketers looking to align strategy with execution and drive real business results.

Alex Love is the VP of Marketing Communications at RIVA Solutions, an IT government contractor on the Inc. 5000 list. With over 15 years of experience in marketing and communications, she specializes in public-sector marketing, branding, and employee engagement. Alex is known for her ability to construct lean, impactful MarCom teams using her in-depth knowledge of the B2G environment. She is also a powerlifter and the co-host of the Mastering the Art of Failing podcast, where she dismantles the stigma of failure, empowering listeners to turn challenges into opportunities.

In this episode of the Tailwind Marketing Podcast, our host, Carlos Corredor, talks with Alex Love, VP of Marketing Communications at RIVA Solutions. Alex shares her extensive experience in B2G marketing, highlighting the key differences from B2B, the challenges of long sales cycles, and the importance of building strong relationships. She also dives into effective LinkedIn strategies and team-building tips. Alex offers insights into using AI in marketing and discusses her approach to creating a cohesive and effective marketing team. Tune in for a deep dive into the unique aspects of B2G marketing and learn how to navigate this complex field.

Josh Shulman is the Head of B2B Marketing at Innovecs, a global technology company recognized on the Inc. 5000 list for five consecutive years. With a master’s degree in marketing and over six years of B2B growth experience, Josh has honed his expertise in account-based marketing (ABM), content, and distribution strategies. His diverse background spans B2B AdTech, SaaS, video tech, and IT services. At Innovecs, he develops scalable, revenue-based marketing strategies to drive predictable growth.

On this episode of the Tailwind Marketing Podcast, we chatted with Josh Shulman, Head of B2B Marketing at Innovecs. Josh discusses his experiences updating traditional marketing methods with modern strategies like Account-Based Marketing (ABM). He also explores how he has adapted to new marketing challenges, the role of content in driving growth, and the importance of understanding the target audience. Tune in to gain insights into making the most of your marketing efforts in a rapidly changing industry.

Joya Scarlata is the Director of Digital Marketing for InterraIT, a B2B IT service firm with over 25 years in the industry. With over a decade of contributing to the company’s brand, her expertise encompasses marketing in the tech domain. During the pandemic, Joya delved into the world of AI chatbots and their functioning, which led her to a broader exploration of AI’s transformative potential in marketing. A resourceful thought leader, she's actively involved in the AI community as a writer, speaker, and co-host of The Marketer’s Guide to the AI Galaxy podcast. Recognized as one of the Top 101 Women in AI Marketing, Joya is a vocal advocate of AI-driven marketing strategies.

Are you overwhelmed by the rapid integration of AI in business strategies? How does it affect leadership decisions, and how can we prepare for an AI-led future in the complex world of IT marketing? Learn how a seasoned marketing leader unpacks tech jargon and transforms curiosity into action.

Tech marketing expert Joya Scarlata provides an insider’s perspective on the transformative power of AI, demystifying it and its applications in marketing. She shares invaluable insights into how marketing professionals can leverage this technology to enhance strategies, measure success, and reinforce their company's position. Narrating her journey into the world of AI, she highlights the importance of starting small and balancing human creativity with AI efficiency for optimal outcomes. With a passion for making AI concepts more accessible, Joya offers tips on training marketers to use AI tools effectively and responsibly, emphasizing the need for a sound AI strategy and ethical practices for sustained growth and recognition.

In this episode of the Tailwind Marketing Podcast, we chat with Joya Scarlata, Director of Digital Marketing at InterraIT. Joya discusses how her fascination with AI during the pandemic led to a deep dive into its practical applications in marketing. She talks about making AI accessible, balancing AI tools with human creativity, and ethical considerations in AI use. Listen in to discover her tips for using AI to enhance marketing strategies, the importance of understanding AI fundamentals, and how AI can transform decision-making and business success in the tech industry.

Madison Rothschild is the Marketing Manager at GSI, an IT services provider specializing in ERPs and cloud solutions. With a background in broadcasting and telecom, as well as a master's in marketing and professionalism, her journey took her from the theme park industry to the complex world of tech. Excelling in brand management and public relations, Madison leads NetSuite marketing at GSI, translating her creative marketing talents to address industry-specific challenges. Known for seeking out the "why" behind products, she focuses on understanding customer pain points and utilizes her insights to drive effective, targeted campaigns.

Have you ever faced the daunting task of marketing a product so complex you didn't know where to start? Promoting tech solutions requires a different playbook than consumer products. How can marketers in the IT space adapt proven strategies to resonate with a corporate audience and foster meaningful connections?

Madison Rothschild, a marketing dynamo at GSI, unpacks the essentials of overcoming these hurdles and achieving success. Narrating her transition from the simplicity of theme park marketing to the intricate world of IT services marketing, Madison reveals her approach to learning complex products, chunking strategies, and leveraging consultants' knowledge to deepen understanding. With a commitment to trying new things and empowering team creativity, she tackles generational differences in marketing head-on, utilizing platforms like LinkedIn and YouTube to distribute content that educates and converts. By adapting to a continuously evolving market, fostering connections with the sales team, and addressing genuine customer pain points, IT companies can enhance marketing effectiveness.

Join us on this episode of the Tailwind Marketing Podcast as we talk with Madison Rothschild, Marketing Manager at GSI. Madison shares her unique journey from the creative world of theme parks to the structured tech industry. Discover how she navigates the challenges of IT marketing, understands customer pain points, and stays innovative. Madison offers valuable tips on segmenting complex products and leveraging creative strategies in a tech-driven market. Tune in for insights on balancing creativity with technical marketing demands.