Multi-award-winning creative agency Sledge can boast an impressive catalogue of clients, Sage, Aruba and O2 contemporary among them. Managing director Sarah Yeats has been with the company for more than 12 and a half years, so she knows a thing or two about live experiences.

In this episode, after detailing her career trajectory and giving some concise Sledge history, Sarah talks about event planning, looks between the lines of corporate speak, and highlights the value of talking to attendees.

Prompted by host James Dickson, the conversation goes on to inspiration and education at shows before digging into ‘digital’, budgets, creative thinking, sustainability, and how unique events can be, realistically.

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With a background in graphic design, marketing and web development, commercial manager Sam Pearce joined Exhibit 3sixty from the Dovetail Group in 2023.

This episode sees Sam talking about Exhibit 3sixty’s development from straight-ahead stand builder when it launched six years ago to delivering a full service for exhibitions.

With questions from host James Dickson, Sam goes on to discuss the spoils of the online ordering process and the power of exhibitors’ digital journey, repeat business, and how marketing the company has changed in his 18 months there.

Other subjects include role models, building supplier/client relationships, venues, ergonomic ordering, Ikea’s kitchen builder and augmented reality…

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An outdoor event’s relationship with its local authority ranks high among the elements crucial to success. Following on from Timm Cleasby, director of operations at Tramlines, this episode is about Sheffield City Councillor Richard Williams’ take on the festival.

Focused on the city’s green spaces, Richard talks host James Dickson through Sheffield’s new long-term agreement with Tramlines’ organisers, which is set to keep the event in its Hillsborough Park home long-term.

Richard discusses planning, the spoils of the festival for local businesses and the local community.

Reaction, weather, safety, transport and the greater Tramlines’ picture - it’s all here.

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In the event industry for more than 20 years, monitor engineer to director of operations at Tramlines, where he’s worked since it started in 2009, and much more besides, Timm Cleasby is a perfect festival season guest.

In this episode, Timm talks host James Dickson through the hard work behind Tramlines’ evolution from city centre to Hillsborough Park and how it’s scaled up while containing costs.

He goes on to highlight the benefits of being in a part of Sheffield used to hosting big events – not least the combination of great public transport network and ‘local’ audience fostering significant sustainability.

Over an engaging 40 minutes Timm discusses the show’s regional impact, changing Hillsborough’s cultural stamp, building a relationship with the local authority et al, Fringe at Tramlines and much more.

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Chrissie Beck, founder of sustainability consultancy for the live events industry, Worlds Better, joins host James Dickson in this episode of The Event Industry News Podcast.

Chrissie has worked in delivering events all over the world for 20 years and in her current role focusses on ensuring that sustainability targets are being met for agencies, event production companies and on delivery following observing how many companies were letting themselves down in their approach towards sustainability.

Last week saw the launch of the 'Delivering Sustainable Events' course. Developed by Worlds Better in partnership with the Event Academy, the course exclusively for experienced event managers will give professionals the knowledge and skills to deliver holistically sustainable events.

Topics covered include:

How sustainability should be viewed as a collaborative effort across the industry and not as a competition

The real reason why sustainability is important for the Event Industry

How small changes during event production can make a big difference

Click here for more information on the Delivering Sustainable Events training course

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• The challenge of delivering sustainable events that are indistinguishable from less environmentally minded events.
• Experience vs education, despite sustainability only being a focus for the last 5 years, experience is proving invaluable with a balance to be found between practical and theoretical knowledge.
• Reliance on other industries, The events industry relies on other industries to achieve it’s sustainability goals, this requires collaboration on both a global level to local businesses (such as hotels, AV, catering etc).
• The change in focus from carbon offsetting to social sustainability

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• The importance of knowing to say no for the right reasons in case sudden changes could break an event.

• Valentina’s opinion on hybrid events and how best to approach them as two events in one

• Turning regular events into experiences, often overlooked but the little things really take an event to the next level

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In events since 2012, and in technology for about the same amount of time, Zach Butler is director of Amsterdam-based TNW Events.

Launched in 2006, full name The Next Web, TNW is a product of its founders’ interest in the future of tech. Buoyed by The FT buying a major stake, and ultimately acquiring the company, 2024 model TNW has four business lines: media platform www.thenextweb.com, commercial real estate, events and open innovation consulting programmes.

In this episode, Zach digs into the extraordinary – 6,000 per cent – growth in the TNW Conference numbers over its 18 years, emerging technologies, internationalism, and connecting dots across the community.

Talking to host James Dickson, he goes on to discuss the social aspect at events, changing the world through tech, sustainability and creativity. How the business has changed, the FT integration and its benefits, the pick of the platforms and relationships with suppliers.

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