Multi-award-winning creative agency Sledge can boast an impressive catalogue of clients, Sage, Aruba and O2 contemporary among them. Managing director Sarah Yeats has been with the company for more than 12 and a half years, so she knows a thing or two about live experiences.

In this episode, after detailing her career trajectory and giving some concise Sledge history, Sarah talks about event planning, looks between the lines of corporate speak, and highlights the value of talking to attendees.

Prompted by host James Dickson, the conversation goes on to inspiration and education at shows before digging into ‘digital’, budgets, creative thinking, sustainability, and how unique events can be, realistically.

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With a background in graphic design, marketing and web development, commercial manager Sam Pearce joined Exhibit 3sixty from the Dovetail Group in 2023.

This episode sees Sam talking about Exhibit 3sixty’s development from straight-ahead stand builder when it launched six years ago to delivering a full service for exhibitions.

With questions from host James Dickson, Sam goes on to discuss the spoils of the online ordering process and the power of exhibitors’ digital journey, repeat business, and how marketing the company has changed in his 18 months there.

Other subjects include role models, building supplier/client relationships, venues, ergonomic ordering, Ikea’s kitchen builder and augmented reality…

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An outdoor event’s relationship with its local authority ranks high among the elements crucial to success. Following on from Timm Cleasby, director of operations at Tramlines, this episode is about Sheffield City Councillor Richard Williams’ take on the festival.

Focused on the city’s green spaces, Richard talks host James Dickson through Sheffield’s new long-term agreement with Tramlines’ organisers, which is set to keep the event in its Hillsborough Park home long-term.

Richard discusses planning, the spoils of the festival for local businesses and the local community.

Reaction, weather, safety, transport and the greater Tramlines’ picture - it’s all here.

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