Managing director Craig Mathie founded full-service event production agency Project 30 in 2022, after nearly 12 years as MD with Bournemouth 7s Festival.

In conversation with host and friend Adam Parry, Craig gives a detailed background to the thinking, decisions, and numbers that bore Project 30. Not just the want to run his own business but to do things a bit differently, and how that’s paying dividend – Bournemouth 7s, London Marathon and Glastonbury Festival among the Project 30 clients.

A free-flowing conversation, this episode takes in so much - the power of partnership, the currency of authenticity, behaviours the events industry should be challenging or dismantling, and how to choose who to support - by way of examples…

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Event strategist and consultant at ElectraLime Marketing, a company she founded in 2009, Lisa Schulteis is also a director of the North West Event Show.

Coming to the sector from working as a neuropsychology technician isn’t the most traditional route, but using those skills to analyse show content for optimal brain function, unlocking the secrets of neuroscience in event design, has proved to be an extraordinary asset.

This episode sees Lisa reunited with host Adam Parry, who she has worked with at Event Tech Live and Event Sustainability Live, discussing attention spans and how organisers can get people back in the groove.

Across a fascinating 40 minutes, Lisa and Adam look at ‘pattern interrupts’, combating the scrolling impulse, gamification, energising audiences after breaks/lunches, and memory mapping. Listen out for examples of events getting it right on one hand, and bad choices, such as over-stimulation, on the other. It’s all here…

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Duncan Strain started Silent Noize 16 years ago. A gamechanger.

In this episode, Duncan talks host Adam Parry through the journey from promoting Birmingham club nights to hearing about headphones for events from his business partner, launching Silent Noize and the circumstances/breakthroughs that led to the Silent Seminars offshoot some 10 years later.

Duncan, and Adam, remember the impact of introducing headphones to an early edition of Event Tech Live, at the Old Truman Brewery, and how the idea has become almost ubiquitous across the model since – at home and, increasingly, abroad.

The conversation takes in Goa beaches, Silent Seminars providing for silent yoga and meditation too, event wellness rooms, immersive experiences, cinemas, the spoils of headphones for students and staying in front of wireless earbuds. It covers new partnerships, the challenges running/expanding Silent Seminars, picking the right people, the enormity of the US market, and beyond.

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