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Your Money and Your Brain

How the New Science of Neuroeconomics Can Help Make You Rich

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Your Money and Your Brain

By: Jason Zweig
Narrated by: Walter Dixon
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About this listen

What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions - and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.

Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.

©2007 Jason Zweig (P)2020 Tantor Investing & Trading Personal Finance Personal Success
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Profile Image for Tim T.

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This still seemed fairly fresh (although clearly dated in some ways) and it still cited evidence I hadn't come across in other books with an interest in behavioural economics. It was readable (listenable I suppose I mean) and reasonable. Also, as someone new to investing with a slightly bruised ego, I found it comforting!

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