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You Can't Teach a Kid to Ride a Bike at a Seminar
- Sandler Training's 7-Step System for Successful Selling (2nd Edition)
- Narrated by: Sean Pratt
- Length: 8 hrs and 23 mins
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You Can't Teach a Kid to Ride a Bike at a Seminar
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Summary
The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy.
"People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.
You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape. With this powerful guide, you'll learn how to:
- Take the lead in the "buyer/seller dance"
- Get the prospect to do most of the talking
- Have a process for answering questions from prospects
- Know when a prospect is shopping you...and what to do about it
- Move the relationship forward without becoming an unpaid consultant
- Master the seven steps of the "Sandler Submarine"
- Use LinkedIn as a prospecting and qualifying tool
- Establish an "up-front contract", or call road map, before your face-to-face meeting
- Use online research to turn cold calls into warm calls
Sales professionals and teams that follow these principles - and others outlined in the book - will transform themselves from mediocre performers into selling superstars.
This new edition of You Can't Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler's timeless techniques and best practices from the most effective sales operation today.
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What listeners say about You Can't Teach a Kid to Ride a Bike at a Seminar
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Amazon Customer
- 23-01-23
More than a selling tool
I am looking forward to using the concepts beyond selling my services. Wonderful book, highly recommended
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chris B
- 17-11-21
Definitive Guide to the best Sales System
Outstanding book. Narration is engaging and easy to listen to. Content is exceptional. Highly recommended
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Darren McKenna
- 10-07-18
An amazing read!
Literally the best sales book I have read to date! No matter how much experience you have there is something for everyone in this book.
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Overall5 out of 5 stars
- Aldo 1985
- 03-06-18
silver bullet
Exceptional. The best sales book ever written bar one, questioning the Sandler way. Massive thank you to the SSI guys such as Marcus Cauchi, Tom Mallens, Paul Lannigan and Roy Johnson for introducing me to this. Their ninja like application of the concepts is an inspiration for people passionate about selling the ethical way
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Matt Goodman
- 07-01-18
Very useful
Very worthwhile, just need to apply and regularly reinforce, should help me achieve my goals
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- DLEW510
- 16-11-17
Great Book to learn the Sandler Selling Techniques
awesome book. I've been given a 1 day seminar on the Sandler Techniques but this was good to reinforce them and give me more info and background.
5 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 23-11-19
The best book EVER for consulting
David Sandler has unlocked the holy grail for consulting with this book. By implementing, reinforcing the behaviors and staying consistent with these principles, the limit to your success will know no boundaries. I recommend this book to anyone that consults with guest on a regular basis. THIS WILL CHANGE YOUR LIFE if applied correctly! Thank you David Sandler. On my way to my silver certification.
1 person found this helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Savvy Shopper
- 22-07-18
Pass on it
I would pass on it. A lot of the material feels dated and can be manipulative. The author's presentation of human behavior was not always accurate and the few gems take a lot of sifting to find.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jonah
- 01-02-23
Sales MUST READ
This book helps break down the fundamentals of sales that are absolutly necessary to grasp in order to achieve a successful career in sales.
Read once, read twice, read as many times as you need as often as you need because David Sandler spells it out for you.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tom Buunk
- 21-01-23
The only book you'll need on sales
In my opinion the only book you'll need on sales. Will put this book as a guide on my desk.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 19-01-23
Loved it
Loved it such an easy concept to learn. highly recommend reading it over and over.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Maryjean Jordan
- 09-01-23
5-Stars
5-Stars across the board. Love this book and have recommended it to everyone I know.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Craig Tisdale
- 02-01-23
Great content
Good content and actionable ideas. This is definitely a sales classic. I bought the book and the audio.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jenn
- 15-12-22
Solid - A constant read
This is the way to stay on top of things in sales! Read and reread!
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Overall2 out of 5 stars
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Performance3 out of 5 stars
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Story1 out of 5 stars
- Hermanubis
- 19-09-22
Meeehhhhhhhh
Ahhh, so so, only one good takeaway, the diarrhea of the mouth problem, but that’s not his idea, most of his concepts are from J Douglas Edward’s team, he pretty much did on the book, the one thing he criticized about other sales experts lol