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  • You Can't Teach a Kid to Ride a Bike at a Seminar

  • Sandler Training's 7-Step System for Successful Selling (2nd Edition)
  • By: David Mattson - foreword, David H. Sandler
  • Narrated by: Sean Pratt
  • Length: 8 hrs and 23 mins
  • 4.7 out of 5 stars (55 ratings)

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You Can't Teach a Kid to Ride a Bike at a Seminar

By: David Mattson - foreword,David H. Sandler
Narrated by: Sean Pratt
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Summary

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy.

"People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape. With this powerful guide, you'll learn how to:

  • Take the lead in the "buyer/seller dance"
  • Get the prospect to do most of the talking
  • Have a process for answering questions from prospects
  • Know when a prospect is shopping you...and what to do about it
  • Move the relationship forward without becoming an unpaid consultant
  • Master the seven steps of the "Sandler Submarine"
  • Use LinkedIn as a prospecting and qualifying tool
  • Establish an "up-front contract", or call road map, before your face-to-face meeting
  • Use online research to turn cold calls into warm calls

Sales professionals and teams that follow these principles - and others outlined in the book - will transform themselves from mediocre performers into selling superstars.

This new edition of You Can't Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler's timeless techniques and best practices from the most effective sales operation today.

©2015 Sandler Systems, Inc. (P)2017 Gildan Media, LLC

What listeners say about You Can't Teach a Kid to Ride a Bike at a Seminar

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    3 out of 5 stars

More than a selling tool

I am looking forward to using the concepts beyond selling my services. Wonderful book, highly recommended

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    5 out of 5 stars
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Definitive Guide to the best Sales System

Outstanding book. Narration is engaging and easy to listen to. Content is exceptional. Highly recommended

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An amazing read!

Literally the best sales book I have read to date! No matter how much experience you have there is something for everyone in this book.

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    5 out of 5 stars

silver bullet

Exceptional. The best sales book ever written bar one, questioning the Sandler way. Massive thank you to the SSI guys such as Marcus Cauchi, Tom Mallens, Paul Lannigan and Roy Johnson for introducing me to this. Their ninja like application of the concepts is an inspiration for people passionate about selling the ethical way

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Very useful

Very worthwhile, just need to apply and regularly reinforce, should help me achieve my goals

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  • DLEW510
  • 16-11-17

Great Book to learn the Sandler Selling Techniques

awesome book. I've been given a 1 day seminar on the Sandler Techniques but this was good to reinforce them and give me more info and background.

5 people found this helpful

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  • Anonymous User
  • 23-11-19

The best book EVER for consulting

David Sandler has unlocked the holy grail for consulting with this book. By implementing, reinforcing the behaviors and staying consistent with these principles, the limit to your success will know no boundaries. I recommend this book to anyone that consults with guest on a regular basis. THIS WILL CHANGE YOUR LIFE if applied correctly! Thank you David Sandler. On my way to my silver certification.

1 person found this helpful

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  • Savvy Shopper
  • 22-07-18

Pass on it

I would pass on it. A lot of the material feels dated and can be manipulative. The author's presentation of human behavior was not always accurate and the few gems take a lot of sifting to find.

1 person found this helpful

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  • Jonah
  • 01-02-23

Sales MUST READ

This book helps break down the fundamentals of sales that are absolutly necessary to grasp in order to achieve a successful career in sales.

Read once, read twice, read as many times as you need as often as you need because David Sandler spells it out for you.

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  • Tom Buunk
  • 21-01-23

The only book you'll need on sales

In my opinion the only book you'll need on sales. Will put this book as a guide on my desk.

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    5 out of 5 stars
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  • Amazon Customer
  • 19-01-23

Loved it

Loved it such an easy concept to learn. highly recommend reading it over and over.

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  • Maryjean Jordan
  • 09-01-23

5-Stars

5-Stars across the board. Love this book and have recommended it to everyone I know.

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  • Craig Tisdale
  • 02-01-23

Great content

Good content and actionable ideas. This is definitely a sales classic. I bought the book and the audio.

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  • Jenn
  • 15-12-22

Solid - A constant read

This is the way to stay on top of things in sales! Read and reread!

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    2 out of 5 stars
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  • Hermanubis
  • 19-09-22

Meeehhhhhhhh

Ahhh, so so, only one good takeaway, the diarrhea of the mouth problem, but that’s not his idea, most of his concepts are from J Douglas Edward’s team, he pretty much did on the book, the one thing he criticized about other sales experts lol