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UX Strategy

Product Strategy Techniques for Devising Innovative Digital Solutions

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UX Strategy

By: Jaime Levy
Narrated by: Jaime Levy
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About this listen

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.

  • Define value propositions and validate target users through provisional personas and customer discovery techniques
  • Explore marketplace opportunities by conducting competitive research and analysis
  • Design experiments using rapid prototypes that are focused on the business model
  • Conduct online user research to gain valuable insights quickly on any budget
  • Test business ideas and validate marketing channels by running online advertising and landing page campaigns
©2021 Jaime Levy (P)2021 Jaime Levy
Software Development Software Business Inspiring Thought-Provoking Product Strategy
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What listeners say about UX Strategy

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Complex yet Simple. Perfect.

Jaime has managed to take complex concepts and distill them into easy to digest and understand ideas. Even as an experienced marketing professional, Jaime highlighted a number of insightful snippets that I have already used in my day job.

Coupled with the FOC tool kit that is provided with the book, this is a must read for UX beginners and seasoned professionals alike.

We’ll done Jaime!

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Fantastic book for UX and Product people

Wonderful insights from Jaime on how to navigate the intersection of UX Design and Business Strategy. Great practical examples and some fantastic updated content in the new edition. This book is an essential resource for UX Designers and others working in strategic design roles.

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Great book for junior to mid UX designers

Great book that covers the basic of creating ux strategies. This is a must read for junior and mid level designers.

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Essential listening for all UX designers

If you are stuck in a company with low UX maturity, this book is the perfect resource. Jaime provides clear direction on implementing effective UX strategy at any company – whether it be a start up or established brand. Her no nonsense approach is accompanied with real world examples and charming anecdotes to explain the concepts in an easy and digestible way. I would fully recommend this book for anyone in a product team – no matter what level.

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Punchy and Damn Practical

If you work in the product space and haven’t read this title, you’re kinda missing out. Jaime is a master of storytelling as she sympathises with her audience who also have the “me too” moments as we sometimes want to bang our heads against a brick wall.

This book navigates the barriers that product people face and it emphasises the importance of having a clearly defined UX process. This is a seemingly daunting task, however Jaime helpfully maps out a clear path for achieving stakeholder buy-in, making better product decisions and cultivating a stronger advocacy for the user.

Her speaking style is raw and witty, and I personally have enjoyed putting this audiobook on as I go on drives. I would class UX Strategy as one of the career defining books that sits on my bookshelf. Worth a listen & read.

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Practical, well written and well delivered

A pleasure to listen to the author narrate. Full of practical insight you can actually apply.

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Essential listening for all user centred product designers

Stories intertwined with valuable practical guides on how to research, design, and launch a successful product.

Great for juniors or senior professionals alike as it succinctly pulls together the principals and processes of developing a human centred product with the hypotheses and data to prove it.

Up to date user experience research paradigms are explained for a post-covid world.

Excellent ammo if you’re fighting with opinionated stakeholders or immature design departments.

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Real UX strategy & examples

A really good listen, UX strategies & experiences provided in real lift context.

I find a lot of theoretical material hard to get on board with so this certainly was interesting listening.

Would definitely recommend for anybody with an interest in UX or working in product in general.

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Audiobook a useful companion to the hardcopy

UX Strategy by Jamie Levy (alongside a small clutch of other O'Reilly books) is a resource I often reach for as part of my practice. This second edition is a welcome and much needed update. A lot has changed, the role of UX and the contexts it sits within have evolved. The four pillars, or tenets, remain in place by name but with a wealth of updated content and supportive insights. The content is as clear and practical as before, but informed by new perspectives.

I found the audiobook to be most useful alongside the book. It's oftentimes difficult to make the time or have the space, particularly when working from home, to engage with a text. The audiobook allows you to break free of those constraints and listen on the go, whether heading out for groceries or on a run. Without this it would have taken a considerably longer time to work through and benefit from.

The content does require you actively listen and engage, it's not like you can zone out and return with ease. Anyone new to UX will need to focus on the narration. And the book certainly has visual aids that bring unfamiliar topics to life too, not so much of an issue if you already practice UX. That said the narration is strong, Jamie brings her topic to life and is very easy to listen to.

An excellent addition to your library.

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Essential guide for digital production success

Jaime doesn't pull her punches in this pedigree publication for anyone assuming they have half a clue about digital solutions for today's tech savvy public and hungry investors. When she tells you the inside story of how to make your product stand up to user scrutiny and have some chance of commercial success, it's delivered with that essential urgency born of a life times personal experience, you know there is no fat on the bone! It's been essential reading since first published and now we get her one to one voice coaching us, no slacking down the back!

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