To Sell Is Human
The Surprising Truth about Moving Others
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To Sell Is Human
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Narrated by:
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Daniel H. Pink
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By:
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Daniel H. Pink
About this listen
From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extroverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book - one that will change how you see the world and transform what you do at work, at school, and at home.
©2012 Daniel H. Pink (P)2012 Penguin AudioListeners also enjoyed...
Critic reviews
"Full of aha! moments...timely, original, thoroughly engaging, deeply humane." (strategy + business)
"A fresh look at the art and science of sales using a mix of social science, survey research and stories." (Dan Schawbel, Forbes.com)
"Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment." (Bloomberg)
What listeners say about To Sell Is Human
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ani S.
- 28-05-19
sales reps daily handbook
the book comes handy for those who are starting their sales and business development career in any industry.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Valentin Valev
- 21-08-23
Fantastic read
Daniel Pink is an amazing author! Truly engaging read! Highly recommend! 4 more words left!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 03-04-24
Good to hear for some one that is new to sales
Good to hear for some one that is new to sales. Good to hear for some one that is new to sales. Good to hear for some one that is new to sales
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Overall1 out of 5 stars
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Performance3 out of 5 stars
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Story1 out of 5 stars
- Dubai_Paul
- 24-11-23
Very much full of hmm that interesting to know but for me nothing I can use. It did not live up to its hype
I found it dull, full of interesting facts but it was not the learning manual I had expected. Imagine someone who has written a thoughtful book on motorcycles, their history distribution and uses by groups. But had not written how one actually rides a motorcycle or uses it in different conditions. I guess the author must be charismatic and have a lot of followers. But it was too dull for me.
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story4 out of 5 stars
- Amazon Customer
- 12-02-23
Don’t buy if you already work in sales
Interesting book but very unhelpful if you already work in sales, they should make a disclaimer beforehand
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1 person found this helpful
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Overall1 out of 5 stars
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Performance3 out of 5 stars
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Story1 out of 5 stars
- Olof Winberg
- 06-08-23
Complex and boring, fell asleep
Complex storytelling using odd concepts and difficult to understand words e.g. attuance and buoyancy are two core concepts of the book. Maybe for new people in sales but not for anyone with some basic skills wanting to learn more about sales.
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Overall1 out of 5 stars
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- tim lazenby
- 02-09-23
Deeply disappointed
Yet another book purportedly helping us to understand our selves but just a regurgitation of anecdotes masquerading as information
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Overall2 out of 5 stars
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Performance1 out of 5 stars
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- Jorge Andrés
- 09-05-24
Useless
This is incredibly boring, hard to get through. It's hard to get a clear lesson from every chapter or at least a useful one. Save your time.
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