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  • The Dip

  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 1 hr and 32 mins
  • 4.2 out of 5 stars (895 ratings)
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The Dip cover art

The Dip

By: Seth Godin
Narrated by: Seth Godin
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Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin (P)2007 Audible, Inc.

What listeners say about The Dip

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

short and sweet. thought provoking. call to action

straightforward advice and examples you can identify with, should help you if you procrastinate.

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1 person found this helpful

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    5 out of 5 stars
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    4 out of 5 stars

Narrated very well

Makes you wonder how you hadn't already figured this stuff out.
Godin gives a simple framework on how to evaluate tasks, in work, relationships and hobbies, and then talks you through how to use it to your advantage. As simple as the framework is it can be applied to almost all aspects of your life.

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1 person found this helpful

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    4 out of 5 stars
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    4 out of 5 stars

Probably common sense-but a good reminder of when to quit

This is a short book that hi lights when to quit and when to carry on. It’s not groundbreaking knowledge, it’s common sense in a short effective book.
I can see myself listening to it again to remind myself of common sense approaches that seems to go out of the window when I am heading into a dip.

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  • Overall
    5 out of 5 stars
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  • MC
  • 20-07-21

we do shop around for bottled water!

Volvic water is the best! Number 1.
On that note, what a great book. I would strongly recommend readying it especially if you are suffering from an impostor syndrome.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Tour de force

Another great book from Seth. He has an uncanny ability to express ideas succinctly and clearly.

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  • Overall
    4 out of 5 stars

Quit or not to quit?

Good book for those with many ideas and when to let go of some or whether to pursue ahead.

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1 person found this helpful

  • Overall
    4 out of 5 stars
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    4 out of 5 stars

Pithy and to the point

Too the point yet elaborate enough.
Finished in 1 sitting.
Sufficiently life changing.
Much needed clarity.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

All management books should be like this.

Short but detailed. Simple not facile. Perfect length. If you like me start management books with motivation but leave a stack of half finished, half digested books in your wake, this book us for you.

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4 people found this helpful

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    4 out of 5 stars
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    3 out of 5 stars

If you want to quit

I picked this up to help inspire thought about sticking it out but it's more like an inspirational story of quitting. It outlines the cost of staying too long at something that's doomed and if you want the nudge to do something about it, this can be a great book for you.

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  • Overall
    5 out of 5 stars
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Worth a listen

Nice and short and to the point.. I would recommend this book to anyone in a dip

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