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  • The Wealthy Franchisee

  • Game-Changing Steps to Becoming a Thriving Franchise Superstar
  • By: Scott Greenberg
  • Narrated by: Scott Greenberg
  • Length: 8 hrs and 23 mins
  • 5.0 out of 5 stars (4 ratings)

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The Wealthy Franchisee

By: Scott Greenberg
Narrated by: Scott Greenberg
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Summary

Take your business from average to extraordinary

The Wealthy Franchisee pulls concepts from cognitive behavioral therapy, brain science, interviews, and Scott Greenberg's firsthand experience as a franchisee to help listeners replicate the mental habits, tactics, and financial results of high-performing franchisees. As a franchising consultant, Scott Greenberg has helped franchise owners and franchisees improve their performance. Listeners will learn how to:

  • Explore their own mental responses and become more self-aware
  • Bring out the best in employees and build superstar teams
  • Dazzle customers and increase sales with emotionally satisfying experiences

Optimize the human elements of their operation so they can grow into a next-level enterprise and become wealthy.

©2020 Entrepreneur Media, Inc. (P)2020 Gildan Media

What listeners say about The Wealthy Franchisee

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  • Wilson
  • 28-12-22

Franchise owner perspective

Scott nails it and defines the secret sauce for franchise success. I’m sure that he will have a few negative reviews that say his view sides with franchisors but franchisees have to be part dreamer, part “glass is half full” guy (or gal) and all about driving revenue. He outlines the ingredients required to execute. A must read for any franchise owner.

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  • Jennifer Gage
  • 07-11-22

Content seemed a little obvious

There were a couple of nuggets in this 8 hour audio book, but many of the things I heard seemed obvious. I would recommend it for owners of Franchises because I do believe he makes some solid points.

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  • Stephen
  • 07-11-22

Practical and well organized

This book distills essential business concepts in clear terms with practical guidance for use in real situations. I have decades of experience in executive roles in large organizations - this book gave me new methods to use that I wish I knew then. Now that I’m a new franchisee, I’m grateful that I found this book to help me adapt to this challenge.

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  • Evan Hackel
  • 06-11-22

Every franchise and franchisor should read.

Powerful message on the keys of being a successful franchise. The story telling really made the message so relatable.

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  • Linda
  • 08-07-22

Invaluable Data for Franchisees

Using stories from his own experience as well as from the experience of dozens of other franchisees, author and former multi-unit Edible Arrangements franchisee, Scott Greenberg, lays out the mindset of the most successful franchisees, and does it in a way that the reader can apply.

"The Wealthy Franchisee" is not a book about financing, legalities, and balance sheets. It's about the people side of franchising, which, as it turns out, is the most important aspect of being highly successful. But don't get the idea it's all theory and fluffy platitudes. Oh no. In this book, Scott gets into specifics on the who, what and how. He covers real-life examples. You'll find the data interesting, surprising, and, most importantly, useable.

I have listened to (or read) several books on being a franchisee and read lots of articles online, including articles by some major, well-known publishers. I found "The Wealthy Franchisee", by Scott Greenberg, to be the most informative and helpful of anything I have read or seen on this topic so far.

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  • Rick Murray
  • 04-08-21

really loved this book as a 10 year zee myself I

this book is essential for a high performance franchise. I recently wrote a semi similar book about the franchise I was in. This book is a very complete overall guide on the franchise experience. bravo to the author

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  • V
  • 25-05-21

Foundation! Blueprint!

I'm so happy THIS was my FIRST book I listened to from inquiry to signing on with my franchisor! I'm in the training phase of my franchise & this book hasn't only affirmed I'm on the right path due to my passions, but Scott's advice is INVALUABLE! 5 🌟

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  • Van D.
  • 23-03-21

Great book

Very relatable to my business. Appreciate all the insight & words of wisdom! All franchisors should read this.

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  • Angela Cassin
  • 21-02-21

Excellent!

"Business is the enemy of leadership. It poses as productivity." Scott Greenberg

This book breaks down the essentials actions and the heart of franching. Great work Scott! This is on the list to reread and a must listen to again.