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Selling with Noble Purpose (2nd Edition)

By: Lisa Earle McLeod,Elizabeth Lotardo
Narrated by: Lisa Earle McLeod
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Summary

Since Selling with Noble Purpose was originally released in 2012, McLeod has spoken to thousands of salespeople and worked with more than 100 companies. The firms who have operationalized Selling with Noble Purpose have grown revenue, improved retention, and beaten formidable competitors to win their markets. The second edition of Selling with Noble Purpose is their story. It draws from the latest data, case studies, and psychological research to prove that Selling with Noble Purpose drives companies' revenue and makes employees happier, and it also explores how the business imperative of "purpose" has changed and transformed companies over the past eight years. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2020 Lisa Earle McLeod (P)2020 Gildan Media

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  • One2ManyCookies
  • 04-01-21

Much needed

Great content, ideas, examples, and delivery. This is much needed in today's world. I highly recommend.

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  • MZF
  • 07-10-20

second edition was just as good as the first!

I used to work for one of the firms mentioned in this book. we were acquired through merger and acquisition by another company that met some of the same close purpose statements and that's why we were a good fit. serve don't sell. when you find more purpose you will be more impactful. in the long run your customers will appreciate that.