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The Neuroscience of Selling

Proven Sales Secrets to Win Over the Buyer's Heart and Mind (Ignite Reads)

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The Neuroscience of Selling

By: John Asher
Narrated by: David H. Lawrence XVII
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About this listen

A revolutionary way to discover real sales success and bring new value to your company!

Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these hidden biases and brain stimuli and provides tips and techniques to:

  • Increase your likeability
  • Steer a profitable conversation
  • Stand out from the competition
  • Win customers for life!
©2019 John Asher (P)2021 Random House Audio Marketing & Sales Sales & Selling Selling Houses

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Lacking research & accuracy

I could not even complete a recent book that claims to be about neuroscience and still spouts triune brain theory as accurate. It has been debunked for some time.
The final straw for me was yet another book misrepresenting Albert Mehrabian's study results as something more than they were. I can only imagine this book was pulled together by the vaguest of Google searches and little to no scientific knowledge.
Do better. Thanks audible for the refund.

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