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  • Radical Relevance

  • Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients
  • By: Bill Cates
  • Narrated by: Bill Cates
  • Length: 4 hrs and 42 mins
  • 4.8 out of 5 stars (4 ratings)

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Radical Relevance cover art

Radical Relevance

By: Bill Cates
Narrated by: Bill Cates
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Summary

Radical Relevance is filled with value proposition examples and unique branding case studies. It is your road map to growing your business in a crowded and noisy marketplace and about finding the bull's eye for your business. 

You start with a relentless passion for truly knowing your clients - for identifying and solving their critical challenges and maximizing their opportunities. You narrow your focus to define a clear and profitable target market. Then, you zero-in to identify your Right-Fit Clients™. 

Continually tightening up your focus allows you to sharpen your marketing message - to cut through all the noise in the marketplace and resonate with your prospects and to capture their attention and compel them to take action. Radical relevance is about solving the right problems, with the right product or service, for the right people, with the right message, through the right medium, at just the right time. 

It is not a theory. It’s your path to exponential growth. Your radically relevant message will be irresistible to just the right prospects, compelling them to follow your recommendations, while simultaneously repelling those prospects who aren’t a perfect fit for your business. 

It’s time to take a stand with your value! It’s time to get radically relevant! Be relevant or be ignored, be compelling or be forgotten!

©2019 Bill Cates (P)2019 Bill Cates

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Incredible!

The content is fantastic. I'm not a natural at promoting myself, I bought many books previously to improve. Many of those past purchases were shocking bad, summaries of tweets and tried to upsell a course at the end. This book is not one those.

This is one of the few books that goes into the detail needed to solve problems when communicating. I got the opinion Bill is trying to genuinely help people and thankfully most of the examples are current.

Lastly, Bill is a gent. I was having some difficulty downloading the toolkit. I contacted him and honestly what a great person. Very fast response, solved the problem quickly and very personable.

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