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Summary

What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter. In this age where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research.

In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the real modern sales cycle. It's one that depends on your ability to influence more than just one buyer, understand what today's customers want from you (and don't want), and use time-tested human relations principles that will help you strengthen relationships anywhere in the global economy. Listeners will learn the five stages to master the modern selling process, and learn from real sales examples told by top performing salespeople and veteran sales trainers from the US to Europe, the Middle East, India, Japan, and points in between. This audiobook combines insightful new research, a modern sales process, and timeless, powerful human relations principles. It's a fresh take on what works today to grow sales.

©2019 Dale Carnegie & Associates (P)2019 Gildan Media

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  • John Campbell
  • 09-06-20

Tried and true effective sales process

If you need a primer on effective sales, this book is for you. Others have come and gone but Dale Carnegie is the original sales trainer with How to Win Friends and Influence People. This book weaves in those same Human Relationship Principles with and effective sales process. This is what you need. No gimmicks or pressure close situations. Just good old fashioned people skills and a pathway to follow. This has practical, fleshed out tools and guidelines to walk you through plus you can reach out to the organization for other resources and even training. This book is easy to follow with lots of great examples. If you utilize the process in this book you will be more effective than most other sales people.

1 person found this helpful