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The End of Marketing
- Humanizing Your Brand in the Age of Social Media and AI
- Narrated by: Carlos Gil
- Length: 6 hrs and 37 mins
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Summary
Social networks are the new norm, and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead.
The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this audiobook will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators, and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.
The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put "social" back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don't want to be sold to, they want to be engaged.
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- Amazon Customer
- 07-03-21
Good stuff!
As a professional recruiter, with a keen interest in psychology and marketing my businesses, it was great to hear something that talks about putting the human back in AI processes.
I really enjoyed the author's ideas on starting conversations and building relationships rather than focusing on the how-to of platforms and automation.
interesting stuff. Especially the future predictions.
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- Dalia Courridge
- 27-10-19
An excellent book about future of marketing
Carlos talks about current state of marketing and explains why it’s the end of marketing as we know it. It’s great for someone who is new to marketing or needs a refresher. I’m a well seasoned marketeer and I still enjoyed his insights and agree with point of view. Well written and narrated too!
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- Salsa
- 15-12-19
Insightful and informative!
Really enjoyed listening to this book. Carlos not only shares his knowledge and understanding of this topic but also the whys and how's to navigate through the modern-day marketing minefield.
I already know that this will be one of those books that I listen to repeatedly and learn something new each time.
Thank you Carlos, I understand the landscape much better now.
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- Luke
- 08-02-22
Very thought provoking
Carlos has done a great job with his book and delivers it excellently. I now have a long list of things to explore and essentially do to ensure my company stays relevant and thrives both on Social Media and in the future.
Thank you Carlos
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