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  • The Content Code

  • Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business
  • By: Mark W. Schaefer
  • Narrated by: Mark W. Schaefer
  • Length: 6 hrs and 28 mins
  • 4.5 out of 5 stars (39 ratings)
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The Content Code cover art

The Content Code

By: Mark W. Schaefer
Narrated by: Mark W. Schaefer
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Summary

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization.

The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution, and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.

©2015 Mark W. Schaefer (P)2015 Mark W. Schaefer

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What listeners say about The Content Code

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  • Overall
    4 out of 5 stars

good 'inspiration' book but...

this is a excellent book for getting you excited about content marketing. my only comment (just in case the author reads these) is I'd have liked a few more detailed actions to take away with me. very knowledgeable individual however and well worth a listen.

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4 people found this helpful

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    4 out of 5 stars

Learned Some Gems

Really enjoyed the sincere and genuine delivery of the author. I generally only like to buy audio books where the writer is narrating. It adds credibility and punch.

Whilst Mark Schaefer covered many content marketing pearls of wisdom I've learned before, there were some fresh and insightful twists.

Externally useful and relevant book. This will be one I re-listen to.

You can't get better than that.

Thankyou Mr Schaefer.

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3 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

Definitely worth a listen!

Mark's book is not only full of useful tips on how to get your content out there. His manner and delivery is also humble and easy to listen to. if like me, you enjoy this kind of topic, then this book should absolutely be on your wish list.

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2 people found this helpful