Listen free for 30 days

  • The Business of Belonging

  • How to Make Community your Competitive Advantage
  • By: David Spinks
  • Narrated by: Christopher Douyard
  • Length: 6 hrs and 19 mins
  • 4.8 out of 5 stars (9 ratings)

One credit a month, good for any title to download and keep.
Unlimited listening to the Plus Catalogue - thousands of select Audible Originals, podcasts and audiobooks.
Exclusive member-only deals.
No commitment - cancel anytime.
The Business of Belonging cover art

The Business of Belonging

By: David Spinks
Narrated by: Christopher Douyard
Try for £0.00

£7.99/month after 30 days. Renews automatically.

Buy Now for £16.09

Buy Now for £16.09

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Your business problems are community problems. Solve them and scale with help from the leader in the field.

The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Make Community Your Competitive Advantage is the definitive playbook for doing just that. CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.

The Business of Belonging tackles topics like: the SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement, and Success; how to measure the ROI of community initiatives and outcomes; the anatomy, lifecycle, and member journey of a business community; and designing, facilitating, and moderating shared spaces for your community members. For leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.

©2021 David Spinks (P)2021 Gildan Media

What listeners say about The Business of Belonging

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • JB
  • 21-08-21

Comprehensive and modern guide to community strategy

David does a great job of covering how to build a brand-led community from all the important and relevant angles. I have a decent amount of experience in community building, but David helped me to identify blind spots I might have in my thinking about it.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Jonathan
  • Jonathan
  • 07-01-23

Loved it!

Really enjoyed this book.

Great strategic and tactical content.

Looking forward to putting this into practice.

I bought the kindle version too!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for nazieh
  • nazieh
  • 29-10-22

Everything you could possibly need to build community

I loved every minute of this book, and applied lessons real time to my company. highly recommend!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Patty Post
  • Patty Post
  • 17-09-22

Founders listen to this book 3xs

This book helped me understand the importance of building community and the framework on how to start it, maintain it and scale it. It’s practical and quite enjoyable. I gave it to my marketing department and we’re reading it together. I like having the paper copy too because he offers frameworks and lessons. It’s a must read/listen to in 2022 if you want to crush it in 2023

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 22-07-22

Very useful

I loved how useful it is. glad I listened to the whole thing because I never really knew where to find concise info that is pragmatic about making communities.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for MikeD
  • MikeD
  • 05-09-21

Enlightening Information

Very enlightening information on the value and business benefits of building community.

The book highlights many companies that have assisted their growth thorough community building.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Pablo A Gonzalez
  • Pablo A Gonzalez
  • 18-07-21

You need Community in your business. This is how

Community creation is a hard to quantify value add. Yet, when done correctly, there is nothing more versatile and powerful for a business. This book is the perfect base understanding for what is possible in that field.