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They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- Narrated by: Marcus Sheridan
- Length: 9 hrs and 32 mins
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Summary
In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company - but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer.
Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
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What listeners say about They Ask, You Answer
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- David Bain
- 09-05-20
Brilliant book, read with passion
I listened to the original version, read by someone else, but this version is fabulous!
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- Steve Fudge
- 18-04-20
Superb, brilliant, awesome
This will bring your business into the 21st century, it's the best 9.32hrs of your time right now.
Just make sure that you implement the changes to your business.
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- Phill
- 08-03-20
An Inbound Marketing Must
Really enjoyed this book with loads of light bulbs going off in my head... if you're into inbound marketing this book is great
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- Tony Horrocks
- 14-02-24
Well worth a listen
I got recommended this book as I want to grow my network and open a company. So simple and so worth it.
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One of the most profound books I think I’ve ever read, and not just on marketing but business as a whole.
This mantra he advocates has transformed not only my business, but my way of living and seeing the world. Thank you Marcus, a truly insightful and inspirational reads!
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- chris83rose
- 27-11-23
Like a lot of these books
The same things are repeated over and over to build content. The overall message is to educate your customers by building quality answers to common questions they would ask to grow trust. But it somehow lasts for 11 hours. Boring and repetitive. Some good info in the first 3 hours but you can probably stop there.
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- Amazon Customer
- 02-08-23
Packed with essentials!!
I’ve lost count of the many people that have recommended Marcus’s book. And they were right. Packed full of excellent advice to help you help your clients. The “pool guy” gets 750,000 visitors a month his website. Mind blowing!
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- Paul Hatcher
- 10-07-23
One of, if not, THE BEST book on marketing ever!
I watched Marcus speaking at an event and was immediately hooked on the They Ask You Answer sales & marketing philosophy. He is the real deal, has been to the edge of financial ruin and I believe, deserves every accolade and praise that comes to him. Well done Marcus!
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- JELLYBLUESBLOG
- 24-05-23
Inspiring!
Incredible book which leaves you with a lot to discuss with colleagues and senior management alike, if you want to stand out, discuss the principals governed by content marketing to the right people!
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- Amazon Customer
- 24-12-22
Transform Your Business with the Power of Customer-Centric Content Marketing: 'They Ask, You Answer'"
They Ask, You Answer" is a valuable resource for businesses looking to use content marketing to attract and retain customers. The book, written by Marcus Sheridan, advocates for a customer-centric approach to content marketing, where the focus is on providing answers to the questions and concerns that your customers have.
One of the key strengths of the book is its emphasis on the importance of creating valuable and relevant content. Sheridan argues that businesses should start by identifying the questions that their customers are asking, and then create content that provides clear and concise answers to those questions. This approach helps to build trust and establish the business as a thought leader in its industry.
In addition to its focus on valuable content, the book also emphasizes the importance of being transparent and authentic in your marketing efforts. Sheridan advocates for avoiding marketing jargon and buzzwords, and instead focusing on creating genuine and relatable content that connects with your audience.
Overall, "They Ask, You Answer" is a well-written and comprehensive guide to content marketing that is packed with valuable insights and practical tips. It is a must-read for any business looking to use content marketing to attract and retain customers.
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