Listen free for 30 days

Listen with a free trial

One credit a month, good for any title to download and keep.
Unlimited listening to the Plus Catalogue - thousands of select Audible Originals, podcasts and audiobooks.
Exclusive member-only deals.
No commitment - cancel anytime.
Buy Now for £11.29

Buy Now for £11.29

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

The vast majority of small businesses stay small - and not by choice. Only the most savvy and persistent (a tiny one tenth of one percent) break through to annual sales above $250 million.

In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate, from small startup to industry leader.

Encouraged by experts such as business legend Peter Drucker and Good to Great author Jim Collins that identify the drivers that enable a company to push past the entrepreneurial phase, McFarland spent five years building and analyzing the world's largest growth-company performance database and interviewing more than 1,500 growth-company executives on four continents. His goal was simple: to identify the secrets of breakthrough.

The Breakthrough Company is the result. Winnowing a study pool of more than 7,000 companies down to nine that have made the transition to major-player status, McFarland highlights real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle.

©2008 Keith R. McFarland (P)2008 Random House Audio

Critic reviews

"Greatly needed! Features marvelous analysis of the principles that enable entrepreneurial enterprises to survive and thrive." (Stephen R. Covey, author of 7 Habits of Highly Effective People)
"McFarland successfully tackles the ever-present question for ambitious entrepreneurs: just how do you go from small to big and prosper? This book has the makings of a classic." (Steve Forbes, President and CEO, Editor-in-Chief, Forbes)

What listeners say about The Breakthrough Company

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

No Reviews are Available
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
Profile Image for Arnie
  • Arnie
  • 23-05-10

A "must listen" if you are an SMB

Awesome book, great author. If you have a small business this is the book to listen to. I liked it so much we hired Keith McFarland to speak at our company event.

2 people found this helpful

  • Overall
    5 out of 5 stars
Profile Image for Linda
  • Linda
  • 16-06-11

Highly recommended

This is a great book - gave me a lot of insights and take aways for my own organization. Highly recommended for any business owner, manager or professional.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Lenny K
  • Lenny K
  • 25-12-21

Must read for any business owner

Much better and more suitable for small and mid size business than some of the other more traditional business strategy books.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 13-12-18

I loved it, great knowledge to share

If you have a small company but have big dreams, you have to listen to this audio.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Norman
  • Norman
  • 27-01-17

good read for owners that want to take to next lv

good read for business owners that want to take ir to the next level