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Summary

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... 

But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

©2017 Russell Brunson (P)2018 Tantor

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Waste of my precious time!

Although there are some valuable things mentioned in the book, readers can't deny that the book feels like another promotion vehicle for clickfunnels (and if you look online what clickfunnels is and you watch some of the youtube comments on it, you'll realise it's yet another sales spammer tool). I categorize this book in the charlatan genre "how to become a millionaire in one year". It's filled with highly manipulative nonsense, which is repeated over and over endlessly. Last but not least... it's all about the "execution" of sales... while adding value and having a good product is SO much more important.

Complete waste of my time... but I read it through as there are a few valuable things in there as well... but you'll have to swallow more bullshit then you might be willing to.

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Great book to apply but it is difficult to follow

Difficult to follow the steps by audio, they are specific and it would be more clear if I had them on paper in front of me

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A Must Read - Got Million Dollar Idea

I found a million dollar ideas from this book

Let me explain...I am India's First Passionpreneur Mentor and Best Selling of book 80%Mindset and 20%Skills. I quit my 9to5 life and build business around passion.

I have started India's First Passionpreneur Mastermind Annual Program and serving tens of people whom I acquired using the hightest comverting webinars...around 35% to 40% bit then I stopped at only 35 high paying clients

Now I am going to run the same webinar for next 12 months and have hundreds of new clients and will automate it and scale to millions

I have everything in place as explain by Russel...I just need to scale up

If I can be of any help please reach out to my team at +91 9819526252. Happy to share my secrets as I am on a Mission to transform 10million lives!

3 people found this helpful

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Scam! Please avoid at any cost!

The book is lack of evidence; copy and paste; and mostly just said things in general or based on the author's own experience. He referred audience to his website several times to advertise his website. In other words, a cheap commercial way to advertise his website! I tried but only can listen to half of it. Wasted my time! I do not recommend it to anyone!

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so detailed !!!!!

seriously get a pen n paper points are gone over fast but when broken n understood it's amazing... condensed gold

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Outstanding and highly relevant for bootstrappers

Great book. Zero fluff. All recommendations make sense. Time to get out there and do it.

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Great ideas

This book is full of great ideas to build a community. Very practical. The end outlines a very American way of selling through seminars which I really hate but the techniques and story telling ideas can be transferred to general sales pitches and social media content creation. Well worth a read/listen

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Timeless

Great book with tons of tips, I’ll need to adjust a few things for my needs but overall worth every penny!!!

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Marketing Magic Wand

It is incredible just how much useful, actionable marketing magic has been put into this book, and all in such a way that you are led step by step into a very detailed and applicable fashion that makes it next to impossible not to succeed if you follow the outline of the book. The most useful marketing book I have ever read!

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needed to buy hard copy

very detailed. I followed most of it. needed to buy the actual book so I can follow better. great read

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  • Dan
  • 09-10-18

Most Impactful book read since Rich Dad Poor Dad

To say this book changed my life is an understatement. This book completely transformed the way I look at being an expert. This is the best sales book and the best marketing book I've ever read. And I've read all the classics.

Russell Brunson shares the way he sells, which is by bashing limiting beliefs preventing the customer from buying. For the first hour of this book, Russell identifies and completely destroys every possible irrational limiting belief you could ever have to becoming an expert in your industry. By the time that is over, you have nothing holding you back and you feel compelled to get your message out.

After that he goes deep into how he sells, how he presents, and how he markets his expert business with great techniques that feel extremely authentic because he's all about perfecting how you tell your own stories.

I've finished 34 business, marketing, and self-development books over the past 10 months and this is top. The others are Rich Dad Poor Dad, Never Split the Difference, and Crucial Conversations.

This was my first deep exposure to Russell Brunson and his idealogies, and I was blown away.

DEFINITELY get this book!

37 people found this helpful

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  • Jeff Celentano
  • 01-07-18

This is one of the first books I recommend..

Expert Secrets by Russell Brunson is usually one of the very first go-to resources I recommend to anyone thinking about putting themselves and/or their business online. However, this isn't no just a book about building websites and email lists. This is a step-by-step blueprint on how to start a mass movement and build a brand based around your particular message and passion. Russel is the undisputed king of online marketing and strategy right now. Read (or in this case, listen) to this before launching a website or do posting another thing on social media. You'll be richer for it.

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  • A. Yoshida
  • 31-05-19

Sales Pitch For Other Services/Products

This book is about branding yourself and creating an online business. There is a small section about identifying your expertise by filling in this statement 'I want to teach people who ___ on how ___.' An example would be 'I want to teach people who are trying to lose weight on how to follow the keto plan without giving up carbs entirely.' Most of the book is about how to market yourself and create presentations/courses/etc. that hook people in. There is also frequent sales pitches for the author's other services/products.

23 people found this helpful

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  • Trevor L Carville
  • 08-02-19

I waited a year .... and It was a MISTAKE

I waited a year to listen to this book because I had “other stuff” to read and learn since I’m a realtor and I’m so busy daily. I have 3 kids and a wife that works. I kept putting it off and finally, after 1 YEAR, I’ve read it. I’ve absorbed it. I’ve been INSPIRED by it. I’ve LEARNED.
And I’m immediately starting it again.

I can’t imagine how far ahead I’d be if I would’ve read this a year ago ..... so please don’t make the same mistake I did.

GET THIS BOOK. FOCUS ON THIS BOOK. ABSORB AND LEARN THIS BOOK.

AND WATCH YOUR LIFE CHANGE .... QUICKLY.

-Trevor, Louisiana Realtor and former Paramedic

21 people found this helpful

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  • Adam & Katie
  • 30-06-18

Incredible, whether you use Clickfunnels or not

I am a now super fan for life!! I already read the Expert Secrets book, and I had to get the audio version as well!

Most books in the business/marketing space are very clearly a 200-300 business card and sales pitch for a higher-priced product or program. This book was definitely NOT that!

HIGHLY recommended for anyone looking to build an expert business!!

21 people found this helpful

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  • Eric Kaiser
  • 08-11-18

Game Changer i want to High5 Russell!!!

I will listen to this Book once a month till everything in my head comes alive ! My Name is Eric Kaiser and mark my Words my book will be on this platform someday !

9 people found this helpful

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  • Kelly
  • 11-10-18

Amazing

Might be the most valuable business book I've ever read. It's especially useful if you are interested in making webinars. If not, I would still recommend the book to anyone because there are so many little nuggets of information that are incredibly useful.

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  • Roger Swanson
  • 30-11-18

get this book if you are going to sell online

This book really explains clickfunnels and how to set up a online sales pipeline. I would highly recommend it, very informative, lots of details. . If you're going to sell online you should listen through this book.

I wish you the best in your life Journey

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  • Kenneth
  • 24-09-19

Narrated by Russell Brunson would have been better

Great information, but it would have been so much more effective if he read the book himself. Because those of us that know his voice, it would have resinated even more. If Kevin Hart can read his book so can Russell Brunson

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  • Kristian W.
  • 22-05-20

Learn immoral sales tactics

I have no doubt the methods in the book works, but I'm disgusted at the way Russell encourages sales at all cost.
Most disgustingly he wants his clients to take loans to attend a program.

This lawful evil book encourages sales and asks if you could rather than if you should do it.

If you read this book, try to take the lessons and implement in a way that benefits people in stead of draining them for as much money as possible.

4 people found this helpful