Content DNA
Using Consistency and Congruence to Be the Same Shape Everywhere
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Content DNA
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Narrated by:
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John Espirian
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By:
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John Espirian
About this listen
How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred?
Content DNA provides the answers.
By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business.
You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.
©2020 John Espirian (P)2020 John EspirianListeners also enjoyed...
What listeners say about Content DNA
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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- Roz
- 12-07-20
Absolutely full of valuable business information!
Great book absolutely full of valuable information if you're looking to put content out about your business definitely a must read!!
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Overall5 out of 5 stars
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- Joanna
- 06-06-20
No Douche Canoes Here!
Relentlessly helpful and jam-packed full of useful and insightful advice. Fantastic takeaways and interesting comments from an A list of marketers and copywriters. This is seriously good value and a great book to dip into if ever you lose your way whilst marketing your business.
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Overall5 out of 5 stars
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- HANNAH MEYER
- 01-01-21
3 Compelling Reasons to Consume Content DNA
1) It's for noobs and old timers. I'm writing content for the past 10 years. This book reminded me of some essentials I had forgotten and taught me a lot of new lessons
2) Every chapter has at least one nugget. Put a few of them into practice and your business will improve
3) John signposts out to other content creators so if you need more info on a certain topic, it's easy to go deeper.
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Overall5 out of 5 stars
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- Mr. J. A. Ball
- 13-02-21
John Espirian knows his stuff
I was fortunate enough to be introduced to John through a mutual friend and asked him to be on my podcast and discuss content marketing. John agreed and I decided to read his book in preparation for him being my guest.
I got so much value and great info from the book that I became more and more excited to speak to John the further I got.
At the very least, follow John on LinkedIn where he regularly shares great information on making the most of LinkedIn for marketing and delivering content. Please, do yourself a favour and get a copy of this book for yourself and anyone you know who does any kind of online content marketing.
If you want to hear the podcast with John, look for Speaking of Influence in podcast directories and the episode is called Genetically Modified Marketing, then go buy the book if you haven't already.
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Overall5 out of 5 stars
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- Diane
- 17-01-22
Relentlessly Helpful Marketing
A book full of useful information in getting your content noticed on all social media platforms, your website, blogs and emails.
Easy to listen to and there is at least one nugget of advice to take away from each chapter.
John isn’t just relentlessly helpful with his indisputable knowledge, but also relentlessly helpful to many experienced associates within the field of marketing, referencing many other reads throughout the book.
Highly recommended to anyone wanting to make the most out of their content creation.
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- Just Another Reader
- 02-10-22
Relentlessly helpful content
Engaging, insightful, and incredibly helpful. Will be buying a physical copy to use as a reference book. The fact John Espirian narrates it himself makes it more enjoyable to listen too. Highly recommended for anyone wanting to increase their client base without being a douche canoe!
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