Public Relations

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.... 

The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how....

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation....

Explosive Growth is a compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users....

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation....

Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map....

This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives....

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip....

Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vida....

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them....

Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! Listen to find out more....

Through pioneering research and interviews with a host of major figures, Waller and Younger reveal the key mechanisms that make and remake our reputations....

Cut through the noise, and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online, so you can make a meaningful difference for others....

Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you....

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight....

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment....

Do you want to overcome stress? Do you want to learn to assert yourself? Do you want to be understood? Do you want to understand other people? Find out more....

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals....

Does public backlash, humiliation, or "being canceled" in today's digital age keep you up at night? You are not alone. You can respond with confidence in this new era of media without hesitation or fear of destruction to your brand....

This book includes proven steps and techniques for how to achieve a competitive side and build your authority. I will reveal to you how you can use various components and sources and infuse them to your content marketing strategy....

This book will teach you how to master each platform and custom tailor your marketing approach to each platform while still keeping a consistent streamlined branding message....

Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world....

An Honest Day's Work chronicles the career of Chris Atkins, who had a ringside seat to the perilous and often hilarious public relations milestones of the past three decades....

This book contains proven steps and strategies on how to effectively begin your journey as an email marketer, how you can steadily advance while developing a strong foundation, and how to create more avenues for you to attract more subscribers and ultimately, more wealth....

The affluent market segment is growing seven times faster than the household population in this country...