Writing Career

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Discover the secrets of written persuasion! 

Conversationally Speaking has become the most popular book in the world teaching conversation skills. Millions of people have used it to learn the secrets of effective communication. This revised edition provides more ways to improve your conversation skills by giving you strategies that work for starting conversations, asking questions that promote interaction, interesting people in what you have to say, listening so that others will be encouraged to talk, avoiding rejection-producing behavior, handling criticism constructively, and more.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Stretching across 500 miles of northern Spain, the Camino de Santiago has been a pilgrimage route for centuries. Setting off as a competitive, shrewd negotiator with little patience for small talk, Victor Prince emerged as a very different person - more balanced, more caring, more present in the moment, but looking to the future. Prince translates this growth experience into seven leadership skills, each linked to values that have guided Camino travelers for centuries.

“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Writing is important to many of us—for our careers, studies, businesses or creative fulfilment—but sitting down and doing it can feel impossible. We often struggle to give it the attention it deserves. We can't find time. Our focus is torn. Distractions are everywhere. Our inner critic keeps telling us we're no good. But what if you could find a highly effective writing habit that was perfect for you? Bec Evans and Chris Smith have helped thousands of people stop procrastinating, overcome their blocks and reach their writing goals. Now they share their successful approach with you.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively. 

Today's coaches are challenged with the recurring task of weaving threads from several disciplines into a tapestry that is fit for purpose in helping their clients learn and succeed. In this sense, the coach has to become a discriminating eclectic, developing a keen sense of judgment to select which threads are best woven into the fabric and those that it would be better to simply throw away.  

If you've dreamed of being paid to write, but have no idea how to get started, this is the book for you. Learn how to set up your first workspace in your home. Discover where to get training when you have no budget for classes. Find groups that can give you free feedback on your writing. Explore ways to stay focused when you can't get your head in the game. Get information about influencers in your chosen niche that can help you take your writing to the next level. Access sample documents that set your business up for success.

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.

Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing.

A best seller since 1990 and fully updated in 2010, Professional Writing Skills: A Write It Well Guide provides a step-by-step process for planning business letters, memos, e-mail, and other business documents. Learn how to position your message from the reader's point of view, write persuasively, include the right information, and organize the information logically. Expanded sections on language, punctuation, and grammar offer busy professionals the tools they need to get their message across clearly, concisely, and professionally.

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

In this sequel to Creative Writing Career: Becoming a Writer of Movies, Video Games, and Books, Stephan and Justin continue to bring you industry advice as well as interviews with screenwriters, video game writers, and authors of books and comics. These writers' credits include such amazing titles as: Big Fish; Batman; Game of Thrones; The Crow; Divergent; Brave; Yesterday's Gone; Sandman Slim; Jurassic World; and many more!

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.