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  • The Adweek Copywriting Handbook

  • The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
  • By: Joseph Sugarman
  • Narrated by: Mike Lenz
  • Length: 11 hrs and 9 mins
  • 4.9 out of 5 stars (10 ratings)

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Summary

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

©2007 Joseph Sugarman (P)2020 Gildan Media

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Brilliant

As an amateur copywriter (5 months in), this book was everything I hoped for and more.

I wasn’t aware with how successful Joseph Sugarman was before listening to this audiobook…

Turns out he is a major authority, and - using his copywriting expertise - has made a smooth, fun and easy learning experience.

I listen closely to other copywriting mentors but this book has still managed to teach me things I have not learned AT ALL from other coaches.

Highly recommend.

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  • Juan Jesus
  • 23-03-21

Great advice

Even to this day these copywriting insights are really powerful, I think Sugarman should add his thoughts on more recent social media and advertising copy for FB and Google, I would really appreciate all he has to say

7 people found this helpful

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  • Jeff Watters, Frankford, DE
  • 06-11-21

This content is so good I bought the book

Rarely do I want to keep an item so much that I buy the written copy as well. but that's what happened when I listen to this the first time. The content is so valuable, I can imagine it could be sold at ten times the price and still be a terrific value.

1 person found this helpful

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  • Anonymous User
  • 14-09-21

Great alma mater for copywriters

I will listen second time. This time it will be studying the book. You can learn foundation of all copywriting

1 person found this helpful