Behavioural Psychology

Drawing on years of experience as a clinical psychologist, online sensation Dr Julie Smith shares all the skills you need to get through life's ups and downs. Filled with secrets from a therapist's toolkit, this is a must-have handbook for optimising your mental health. Dr Julie's simple but expert advice and powerful coping techniques will help you stay resilient no matter what life throws your way.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.  

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

Cognitive behavioral therapy, or CBT for short, is often cited as the gold standard of psychotherapy. Its techniques allow you to identify the negative thought processes that hold you back and exchange them for new, productive ones that can change your life. This book shows you how you can easily incorporate the techniques of CBT into your day-to-day life and produce tangible results. You'll learn how to take your negative thoughts to boot camp and retrain them, establishing new habits that tackle your toxic thoughts and retool your awareness, allowing you be free of the weight of past negative thinking biases.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic. 

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain". 

Many of us believe that the best way to treat crises and challenges is to process them: to mull over and analyse the stresses, anxieties and traumas we face. But this perception is misguided. Instead, we should think of our mind as a sieve through which everything slips unless we choose to hold on to it. But how do we let go of those negative thoughts we’ve held on to which are weighing us down? 

It’s never too late to reprogram your habits. But how long does it really take and how can you make the changes stick? Leading habit researcher Dr Gina Cleo reveals revolutionary breakthroughs in behavioural science that will help you uncover how your brain works, and how to rewire it to make instant and lasting change in your life. Discover evidence-based techniques to break free from unwanted habits, master your motivation and navigate setbacks to achieve the lifestyle you’ve always wanted, no matter what stage of life you’re in.

For many, cognitive behavioral therapy (CBT) has proved to be a tipping point, a treatment through which they are finally able to make significant changes and break free of anxiety and depression. Cognitive Behavioral Therapy in 7 Weeks is an interactive audio workbook that outlines a simple, practical plan that occurs over the course of seven weeks, and offers real, tangible relief from anxiety and depression. This is a cumulative workbook that creates a lasting CBT tool kit that will prepare you to handle future challenges as they come

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement. 

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.

If you want to know your Freud from your Jung and your Milgram from your Maslow, strap in for this whirlwind tour of the highlights of psychology. This illuminating little book will introduce you to the key thinkers, themes and theories you need to know to understand how the study of mind and behaviour has sculpted the world we live in and the way we think today. 

In Cognitive Behavioral Therapy, you will discover exactly what you need to do to get over depression, anxiety, and other mental health problems. You will learn how to reinvent yourself, handle everything life throws your way, and find true happiness. It’s safe, drug free, and scientifically proven to work. Using powerful exercises you can do at any time and place, you can choose a brighter future

The ultimate guide to changing human behavior. Do you want to increase your EQ and learn how to shape the behavior of those around you? One of the most important keys to leading a healthy, happy, and successful life is to develop your emotional intelligence. The more you understand about why people act the way they do and how to control your own thoughts and emotions, the easier it is to get what you want out of life. For the first time, you can now get three of the best books on the psychology of human behavior in one collection. 

Combining evidence-based approaches including positive psychology, cognitive behavioral therapy (CBT), mindfulness, and skills for regulating stress, The Resilience Workbook will show you how to bounce back and thrive in any difficult situation. You'll learn how to harness the power of your brain's natural neuroplasticity; manage strong, distressing emotions; and improve mood and overall well-being.

If you've ever wondered why you seem to get trapped in an endless cycle of obsessive, compulsive thoughts, you don't have to wonder anymore. Grounded in cutting-edge neuroscience and evidence-based cognitive behavioral therapy (CBT), Rewire Your OCD Brain will show you how and why your brain gets stuck in a loop of obsessive thinking, uncertainty, and worry; and offers the tools you need to short-circuit this response and get your symptoms under control-for good.

The Last Diet helps you identify where your unhealthy habits come from, and how to accept them, change them and what to do when you slip up through self-tailored exercises to maintain your physical and mental well-being. Shahroo guides you through every step, helping you to draw out your own wisdom and find motivation for changing long-term habits and losing weight - for good.

Cognitive behavioral therapy is a proven form of psychotherapy that is often the first-line of treatment recommended for managing depression, anxiety, worry, and other common issues. Cognitive Behavioral Therapy Made Simple delivers a simplified approach to learning the most essential parts of cognitive behavioral therapy and applying them to your life.   

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world. 

The Kindness Method is the key to breaking unwanted habits for good. By combining her own therapeutic style, personal experience and techniques learned from working in substance misuse, Shahroo Izadi shares simple steps that help strengthen your willpower like a muscle, so you can sustain motivation for the long haul.Shahroo shares her totally non-judgmental and flexible process for mapping and changing your habits, based on treating yourself with the compassion and understanding that would normally be reserved for others.